Keep advertising start/stop decisions in one place

advertising_stop() now just drops its request and lets advertising_refresh()
decide, so both sides are symmetric and only refresh knows when the radio
should be advertising.

esphome/components/esp32_ble/ble.cpp

@@ -100,21 +100,38 @@ void ESP32BLE::disable() {
 #ifdef USE_ESP32_BLE_ADVERTISING
 void ESP32BLE::advertising_start() {
   this->advertising_init_();
-  if (!this->is_active())
+  this->advertising_ref_count_++;
+  this->advertising_refresh();
+}
+
+void ESP32BLE::advertising_stop() {
+  if (this->advertising_ref_count_ == 0)
     return;
-  this->advertising_->start();
+  this->advertising_ref_count_--;
+  this->advertising_refresh();
+}
+
+void ESP32BLE::advertising_refresh() {
+  if (this->advertising_ == nullptr || !this->is_active())
+    return;
+  // Advertise while any component still needs it, otherwise stop
+  if (this->advertising_ref_count_ == 0) {
+    this->advertising_->stop();
+  } else {
+    this->advertising_->start();
+  }
 }
 
 void ESP32BLE::advertising_set_service_data(const std::vector<uint8_t> &data) {
   this->advertising_init_();
   this->advertising_->set_service_data(data);
-  this->advertising_start();
+  this->advertising_refresh();
 }
 
 void ESP32BLE::advertising_set_manufacturer_data(const std::vector<uint8_t> &data) {
   this->advertising_init_();
   this->advertising_->set_manufacturer_data(data);
-  this->advertising_start();
+  this->advertising_refresh();
 }
 
 void ESP32BLE::advertising_set_service_data_and_name(std::span<const uint8_t> data, bool include_name) {
@@ -136,7 +153,7 @@ void ESP32BLE::advertising_set_service_data_and_name(std::span<const uint8_t> da
     this->advertising_->set_service_data(data);
   }
 
-  this->advertising_start();
+  this->advertising_refresh();
 }
 
 void ESP32BLE::advertising_register_raw_advertisement_callback(std::function<void(bool)> &&callback) {
@@ -147,13 +164,13 @@ void ESP32BLE::advertising_register_raw_advertisement_callback(std::function<voi
 void ESP32BLE::advertising_add_service_uuid(ESPBTUUID uuid) {
   this->advertising_init_();
   this->advertising_->add_service_uuid(uuid);
-  this->advertising_start();
+  this->advertising_refresh();
 }
 
 void ESP32BLE::advertising_remove_service_uuid(ESPBTUUID uuid) {
   this->advertising_init_();
   this->advertising_->remove_service_uuid(uuid);
-  this->advertising_start();
+  this->advertising_refresh();
 }
 #endif
 
@@ -575,6 +592,10 @@ void ESP32BLE::loop_handle_state_transition_not_active_() {
     }
 
     this->state_ = BLE_COMPONENT_STATE_ACTIVE;
+#ifdef USE_ESP32_BLE_ADVERTISING
+    // Requests made before the stack was up (or before it was re-enabled) take effect now
+    this->advertising_refresh();
+#endif
   }
 }
 

esphome/components/esp32_ble/ble.h

@@ -114,7 +114,17 @@ class ESP32BLE final : public Component {
   void set_name(const char *name) { this->name_ = name; }
 
 #ifdef USE_ESP32_BLE_ADVERTISING
+  /** Request advertising on behalf of a component.
+   *
+   * Requests are reference counted: advertising runs until every component that called
+   * advertising_start() has released it again with advertising_stop(). Each component must
+   * pair its calls, so nothing advertises until something actually asks for it.
+   */
   void advertising_start();
+  /// Release a request made with advertising_start(); advertising stops at the last release.
+  void advertising_stop();
+  /// Apply the current payload and request count: advertise while requested, otherwise stop.
+  void advertising_refresh();
   void advertising_set_service_data(const std::vector<uint8_t> &data);
   void advertising_set_manufacturer_data(const std::vector<uint8_t> &data);
   void advertising_set_appearance(uint16_t appearance) { this->appearance_ = appearance; }
@@ -226,6 +236,9 @@ class ESP32BLE final : public Component {
   // 1-byte aligned members (grouped together to minimize padding)
   BLEComponentState state_{BLE_COMPONENT_STATE_OFF};  // 1 byte (uint8_t enum)
   bool enable_on_boot_{};                             // 1 byte
+#ifdef USE_ESP32_BLE_ADVERTISING
+  uint8_t advertising_ref_count_{0};  // 1 byte, number of components requesting advertising
+#endif
 
 #ifdef ESPHOME_ESP32_BLE_EXTENDED_AUTH_PARAMS
   optional<esp_ble_auth_req_t> auth_req_mode_;

esphome/components/esp32_ble_beacon/esp32_ble_beacon.cpp

@@ -67,6 +67,8 @@ void ESP32BLEBeacon::setup() {
       this->on_advertise_();
     }
   });
+  // A beacon always needs the device to advertise, and never releases the request
+  global_ble->advertising_start();
 }
 
 void ESP32BLEBeacon::on_advertise_() {

esphome/components/esp32_ble_server/__init__.py

@@ -596,6 +596,18 @@ async def to_code(config):
     cg.add(var.set_parent(parent))
     cg.add(parent.advertising_set_appearance(config[CONF_APPEARANCE]))
     cg.add(var.set_max_clients(config[CONF_MAX_CLIENTS]))
+    # Only advertise for the server itself when the configuration gives clients something to
+    # find. A server that is auto-loaded purely to host a runtime service (esp32_improv) stays
+    # silent until that service asks for advertising.
+    cg.add(
+        var.set_advertising_required(
+            CONF_MANUFACTURER_DATA in config
+            or any(
+                not uuid_is(service_config[CONF_UUID], DEVICE_INFORMATION_SERVICE_UUID)
+                for service_config in config[CONF_SERVICES]
+            )
+        )
+    )
     if CONF_MANUFACTURER_DATA in config:
         cg.add(var.set_manufacturer_data(config[CONF_MANUFACTURER_DATA]))
     for service_config in config[CONF_SERVICES]:

esphome/components/esp32_ble_server/ble_server.cpp

@@ -81,6 +81,7 @@ void BLEServer::loop() {
       if (this->device_information_service_->is_running()) {
         this->state_ = RUNNING;
         this->restart_advertising_();
+        this->request_advertising_();
         ESP_LOGD(TAG, "BLE server setup successfully");
       } else if (this->device_information_service_->is_created()) {
         this->device_information_service_->start();
@@ -98,6 +99,20 @@ void BLEServer::restart_advertising_() {
   }
 }
 
+void BLEServer::request_advertising_() {
+  if (!this->advertising_required_ || this->advertising_requested_)
+    return;
+  this->advertising_requested_ = true;
+  this->parent_->advertising_start();
+}
+
+void BLEServer::release_advertising_() {
+  if (!this->advertising_requested_)
+    return;
+  this->advertising_requested_ = false;
+  this->parent_->advertising_stop();
+}
+
 BLEService *BLEServer::create_service(ESPBTUUID uuid, bool advertise, uint16_t num_handles) {
 #if ESPHOME_LOG_LEVEL >= ESPHOME_LOG_LEVEL_VERBOSE
   char uuid_buf[esp32_ble::UUID_STR_LEN];
@@ -170,7 +185,7 @@ void BLEServer::gatts_event_handler(esp_gatts_cb_event_t event, esp_gatt_if_t ga
       this->add_client_(param->connect.conn_id);
       // Resume advertising so additional clients can discover and connect
       if (this->client_count_ < this->max_clients_) {
-        this->parent_->advertising_start();
+        this->parent_->advertising_refresh();
       }
       this->dispatch_callbacks_(CallbackType::ON_CONNECT, param->connect.conn_id);
       break;
@@ -178,7 +193,7 @@ void BLEServer::gatts_event_handler(esp_gatts_cb_event_t event, esp_gatt_if_t ga
     case ESP_GATTS_DISCONNECT_EVT: {
       ESP_LOGD(TAG, "BLE Client disconnected");
       this->remove_client_(param->disconnect.conn_id);
-      this->parent_->advertising_start();
+      this->parent_->advertising_refresh();
       this->dispatch_callbacks_(CallbackType::ON_DISCONNECT, param->disconnect.conn_id);
       break;
     }
@@ -226,6 +241,8 @@ void BLEServer::remove_client_(uint16_t conn_id) {
 }
 
 void BLEServer::ble_before_disabled_event_handler() {
+  // Advertising is re-requested once the server is running again after BLE is re-enabled
+  this->release_advertising_();
   // Delete all clients
   this->client_count_ = 0;
   // Delete all services

esphome/components/esp32_ble_server/ble_server.h

@@ -38,6 +38,13 @@ class BLEServer final : public Component, public Parented<ESP32BLE> {
     this->restart_advertising_();
   }
 
+  /** Whether this server needs the device to advertise so clients can find and connect to it.
+   *
+   * False for a server that only hosts services created at runtime (e.g. esp32_improv), which
+   * request advertising themselves for as long as they need it.
+   */
+  void set_advertising_required(bool required) { this->advertising_required_ = required; }
+
   void set_max_clients(uint8_t max_clients) { this->max_clients_ = max_clients; }
   uint8_t get_max_clients() const { return this->max_clients_; }
 
@@ -82,6 +89,8 @@ class BLEServer final : public Component, public Parented<ESP32BLE> {
   };
 
   void restart_advertising_();
+  void request_advertising_();
+  void release_advertising_();
 
   int8_t find_client_index_(uint16_t conn_id) const;
   void add_client_(uint16_t conn_id);
@@ -93,6 +102,8 @@ class BLEServer final : public Component, public Parented<ESP32BLE> {
   std::vector<uint8_t> manufacturer_data_{};
   esp_gatt_if_t gatts_if_{0};
   bool registered_{false};
+  bool advertising_required_{true};
+  bool advertising_requested_{false};
 
   uint16_t clients_[USE_ESP32_BLE_MAX_CONNECTIONS]{};
   uint8_t client_count_{0};

esphome/components/esp32_improv/esp32_improv_component.cpp

@@ -112,6 +112,7 @@ void ESP32ImprovComponent::loop() {
       this->state_callback_.call(this->state_, this->error_state_);
 #endif
     }
+    this->release_advertising_();
     this->incoming_data_.clear();
     return;
   }
@@ -143,8 +144,9 @@ void ESP32ImprovComponent::loop() {
           ESP_LOGV(TAG, "Starting with device name advertising");
           this->advertising_device_name_ = true;
           this->last_name_adv_time_ = App.get_loop_component_start_time();
+          // Set the payload before requesting, so advertising starts exactly once
           esp32_ble::global_ble->advertising_set_service_data_and_name(std::span<const uint8_t>{}, true);
-          esp32_ble::global_ble->advertising_start();
+          this->request_advertising_();
 
           // Set initial state based on whether we have an authorizer
           this->set_state_(this->get_initial_state_(), false);
@@ -326,6 +328,8 @@ void ESP32ImprovComponent::stop() {
   this->set_timeout("end-service", STOP_ADVERTISING_DELAY, [this] {
     if (this->state_ == improv::STATE_STOPPED || this->service_ == nullptr)
       return;
+    // Release first so removing the service UUID does not restart advertising on the way out
+    this->release_advertising_();
     this->service_->stop();
     this->set_state_(improv::STATE_STOPPED);
   });
@@ -520,6 +524,20 @@ void ESP32ImprovComponent::update_advertising_type_() {
   }
 }
 
+void ESP32ImprovComponent::request_advertising_() {
+  if (this->advertising_requested_)
+    return;
+  this->advertising_requested_ = true;
+  esp32_ble::global_ble->advertising_start();
+}
+
+void ESP32ImprovComponent::release_advertising_() {
+  if (!this->advertising_requested_)
+    return;
+  this->advertising_requested_ = false;
+  esp32_ble::global_ble->advertising_stop();
+}
+
 improv::State ESP32ImprovComponent::get_initial_state_() const {
 #ifdef USE_BINARY_SENSOR
   // If we have an authorizer, start in awaiting authorization state

esphome/components/esp32_improv/esp32_improv_component.h

@@ -104,8 +104,11 @@ class ESP32ImprovComponent final : public Component, public improv_base::ImprovB
   bool status_indicator_state_{false};
   uint32_t last_name_adv_time_{0};
   bool advertising_device_name_{false};
+  bool advertising_requested_{false};
   void set_status_indicator_state_(bool state);
   void update_advertising_type_();
+  void request_advertising_();
+  void release_advertising_();
 
   void set_state_(improv::State state, bool update_advertising = true);
   void set_error_(improv::Error error);

tests/component_tests/esp32_ble_server/config/improv_only.yaml

@@ -0,0 +1,13 @@
+esphome:
+  name: test
+
+esp32:
+  variant: esp32
+
+wifi:
+  ssid: MySSID
+  password: password1
+
+# esp32_ble_server is only auto-loaded here, so it has no services of its own.
+esp32_improv:
+  authorizer: none

tests/component_tests/esp32_ble_server/config/manufacturer_data_only.yaml

@@ -0,0 +1,9 @@
+esphome:
+  name: test
+
+esp32:
+  variant: esp32
+
+esp32_ble_server:
+  id: ble_server
+  manufacturer_data: [0x72, 0x04, 0x00, 0x23]

tests/component_tests/esp32_ble_server/config/own_service.yaml

@@ -0,0 +1,14 @@
+esphome:
+  name: test
+
+esp32:
+  variant: esp32
+
+esp32_ble_server:
+  id: ble_server
+  services:
+    - uuid: 2a24b789-7aab-4535-af3e-ee76a35cc12d
+      characteristics:
+        - uuid: cad48e28-7fbe-41cf-bae9-d77a6c233423
+          read: true
+          value: [1, 2, 3, 4]

tests/component_tests/esp32_ble_server/test_esp32_ble_server.py

@@ -1,5 +1,10 @@
 """Tests for esp32_ble_server configuration helpers."""
 
+from __future__ import annotations
+
+from collections.abc import Callable
+from pathlib import Path
+
 import pytest
 
 from esphome.components.esp32_ble_server import (
@@ -45,3 +50,26 @@ def test_uuid_is_matches_descriptor_short_strings(uuid16) -> None:
     assert uuid_is(uuid16, uuid16)
     assert uuid_is(f"{uuid16:04X}", uuid16)
     assert uuid_is(f"{uuid16:08X}", uuid16)
+
+
+@pytest.mark.parametrize(
+    ("config_file", "required"),
+    [
+        # Auto-loaded by esp32_improv only: nothing to find until Improv asks for it
+        ("improv_only.yaml", False),
+        # The configuration defines a service clients are meant to connect to
+        ("own_service.yaml", True),
+        # Manufacturer data is only useful if it is actually broadcast
+        ("manufacturer_data_only.yaml", True),
+    ],
+)
+def test_advertising_required(
+    generate_main: Callable[[str | Path], str],
+    component_config_path: Callable[[str], Path],
+    config_file: str,
+    required: bool,
+) -> None:
+    """The server only requests advertising when the configuration needs it."""
+    main_cpp = generate_main(component_config_path(config_file))
+
+    assert f"set_advertising_required({str(required).lower()})" in main_cpp