diff --git a/esphome/components/mdns/mdns_component.cpp b/esphome/components/mdns/mdns_component.cpp
index fa39e86ed0d..9d1e5853391 100644
--- a/esphome/components/mdns/mdns_component.cpp
+++ b/esphome/components/mdns/mdns_component.cpp
@@ -221,6 +221,10 @@ void MDNSComponent::compile_records_(StaticVector<MDNSService, MDNS_SERVICE_COUN
   sendspin_service.proto = MDNS_STR(SERVICE_TCP);
   sendspin_service.port = []() -> uint16_t { return USE_SENDSPIN_PORT; };
   sendspin_service.txt_records = {{MDNS_STR(TXT_SENDSPIN_PATH), MDNS_STR(VALUE_SENDSPIN_PATH)}};
+#ifdef USE_MDNS_SUPPORTS_ENABLE_DISABLE
+  // Starts disabled; the sendspin hub enables it once its server is running
+  sendspin_service.enabled = false;
+#endif
 #endif
 
 #ifdef USE_WEBSERVER
diff --git a/esphome/components/sendspin/__init__.py b/esphome/components/sendspin/__init__.py
index fda4d4f954c..4b65cd1801a 100644
--- a/esphome/components/sendspin/__init__.py
+++ b/esphome/components/sendspin/__init__.py
@@ -2,7 +2,7 @@ from dataclasses import dataclass, field
 
 from esphome import automation
 import esphome.codegen as cg
-from esphome.components import esp32, network, psram, socket, wifi
+from esphome.components import esp32, mdns, network, psram, socket, wifi
 from esphome.components.const import CONF_MANUFACTURER
 import esphome.config_validation as cv
 from esphome.const import (
@@ -11,6 +11,7 @@ from esphome.const import (
     CONF_FORMAT,
     CONF_HEIGHT,
     CONF_ID,
+    CONF_MDNS,
     CONF_MODEL,
     CONF_NAME,
     CONF_PROJECT,
@@ -285,6 +286,11 @@ async def to_code(config: ConfigType) -> None:
 
     cg.add_define("USE_SENDSPIN", True)  # for MDNS
 
+    # Service starts disabled and the hub enables it; always advertised where unsupported
+    if mdns.request_service_enable_disable():
+        mdns_var = await cg.get_variable(CORE.config[CONF_MDNS][CONF_ID])
+        cg.add(var.set_mdns(mdns_var))
+
     data = _get_data()
 
     # The color role is not yet wired up in ESPHome; disable it in the library for now.
diff --git a/esphome/components/sendspin/sendspin_hub.cpp b/esphome/components/sendspin/sendspin_hub.cpp
index 2cb2b909951..3216a696fb5 100644
--- a/esphome/components/sendspin/sendspin_hub.cpp
+++ b/esphome/components/sendspin/sendspin_hub.cpp
@@ -21,6 +21,10 @@ namespace esphome::sendspin_ {
 
 static const char *const TAG = "sendspin.hub";
 
+#ifdef USE_MDNS_SUPPORTS_ENABLE_DISABLE
+static constexpr uint32_t MDNS_ENABLE_RETRY_MS = 1000;
+#endif
+
 #ifdef USE_SENDSPIN_ARTWORK
 // Indexed by the library enums, which start at zero and are contiguous.
 static const char *const IMAGE_SOURCE_NAMES[] = {"ALBUM", "ARTIST", "NONE"};
@@ -69,7 +73,21 @@ void SendspinHub::setup() {
   }
 }
 
-void SendspinHub::loop() { this->client_->loop(); }
+void SendspinHub::loop() {
+  this->client_->loop();
+
+#ifdef USE_MDNS_SUPPORTS_ENABLE_DISABLE
+  // mdns sets up after this hub, so the service is enabled here once mdns is ready. A failed enable retries,
+  // rate limited so a persistent failure does not flood the log or block on the mdns task every loop pass.
+  if (!this->mdns_advertised_ && this->mdns_->is_ready()) {
+    const uint32_t now = App.get_loop_component_start_time();
+    if (this->mdns_enable_attempt_ms_ == 0 || now - this->mdns_enable_attempt_ms_ >= MDNS_ENABLE_RETRY_MS) {
+      this->mdns_enable_attempt_ms_ = now;
+      this->mdns_advertised_ = this->mdns_->set_service_enabled("_sendspin", "_tcp", true);
+    }
+  }
+#endif
+}
 
 void SendspinHub::dump_config() {
   char mac_buf[MAC_ADDRESS_PRETTY_BUFFER_SIZE];
diff --git a/esphome/components/sendspin/sendspin_hub.h b/esphome/components/sendspin/sendspin_hub.h
index c66c7db3ccb..daaeb2c9a57 100644
--- a/esphome/components/sendspin/sendspin_hub.h
+++ b/esphome/components/sendspin/sendspin_hub.h
@@ -10,6 +10,10 @@
 #include "esphome/core/preferences.h"
 #include "esphome/core/version.h"
 
+#ifdef USE_MDNS_SUPPORTS_ENABLE_DISABLE
+#include "esphome/components/mdns/mdns_component.h"
+#endif
+
 #include <sendspin/client.h>
 #include <sendspin/config.h>
 #include <sendspin/types.h>
@@ -135,6 +139,10 @@ class SendspinHub final : public Component,
   void set_model(const char *model) { this->model_ = model; }
   void set_firmware_version(const char *firmware_version) { this->firmware_version_ = firmware_version; }
 
+#ifdef USE_MDNS_SUPPORTS_ENABLE_DISABLE
+  void set_mdns(mdns::MDNSComponent *mdns) { this->mdns_ = mdns; }
+#endif
+
   // --- Sendspin role specific methods ---
 
 #ifdef USE_SENDSPIN_ARTWORK
@@ -287,6 +295,12 @@ class SendspinHub final : public Component,
   const char *manufacturer_{"ESPHome"};
   const char *model_{nullptr};  // nullptr reports the device name instead
   const char *firmware_version_{ESPHOME_VERSION};
+
+#ifdef USE_MDNS_SUPPORTS_ENABLE_DISABLE
+  mdns::MDNSComponent *mdns_{nullptr};
+  uint32_t mdns_enable_attempt_ms_{0};
+  bool mdns_advertised_{false};
+#endif
 };
 
 /// @brief Base class for all sendspin subcomponents.