diff --git a/esphome/components/ina260/sensor.py b/esphome/components/ina260/sensor.py
index b7b94a248b..20cf1fee45 100644
--- a/esphome/components/ina260/sensor.py
+++ b/esphome/components/ina260/sensor.py
@@ -59,14 +59,7 @@ async def to_code(config: ConfigType) -> None:
     await cg.register_component(var, config)
     await i2c.register_i2c_device(var, config)
 
-    if CONF_BUS_VOLTAGE in config:
-        sens = await sensor.new_sensor(config[CONF_BUS_VOLTAGE])
-        cg.add(var.set_bus_voltage_sensor(sens))
-
-    if CONF_CURRENT in config:
-        sens = await sensor.new_sensor(config[CONF_CURRENT])
-        cg.add(var.set_current_sensor(sens))
-
-    if CONF_POWER in config:
-        sens = await sensor.new_sensor(config[CONF_POWER])
-        cg.add(var.set_power_sensor(sens))
+    sensors = sensor.sub_sensors(config)
+    await sensors(CONF_BUS_VOLTAGE, var.set_bus_voltage_sensor)
+    await sensors(CONF_CURRENT, var.set_current_sensor)
+    await sensors(CONF_POWER, var.set_power_sensor)