diff --git a/esphome/components/esp32_ble_server/ble_server.cpp b/esphome/components/esp32_ble_server/ble_server.cpp
index a2512a8236..1dd97db486 100644
--- a/esphome/components/esp32_ble_server/ble_server.cpp
+++ b/esphome/components/esp32_ble_server/ble_server.cpp
@@ -43,7 +43,7 @@ void BLEServer::loop() {
           if (service->is_created()) {
             service->start();  // Needs to be called once per characteristic in the service
           }
-          // Remove services that have started or are starting
+          // Keep services still pending (drop those that are starting or running)
           if (!service->is_starting() && !service->is_running()) {
             this->services_to_start_[write_idx++] = service;
           }