diff --git a/esphome/components/gdk101/gdk101.cpp b/esphome/components/gdk101/gdk101.cpp
index 149973ba8a..0ee718cd20 100644
--- a/esphome/components/gdk101/gdk101.cpp
+++ b/esphome/components/gdk101/gdk101.cpp
@@ -7,7 +7,7 @@ namespace gdk101 {
 
 static const char *const TAG = "gdk101";
 static constexpr uint8_t NUMBER_OF_READ_RETRIES = 5;
-static constexpr uint8_t NUMBER_OF_RESET_RETRIES = 10;
+static constexpr uint8_t NUMBER_OF_RESET_RETRIES = 30;
 static constexpr uint32_t RESET_INTERVAL_ID = 0;
 static constexpr uint32_t RESET_INTERVAL_MS = 1000;