diff --git a/esphome/components/ld2450/ld2450.cpp b/esphome/components/ld2450/ld2450.cpp
index 5ec3ce47d7..ca64836bf8 100644
--- a/esphome/components/ld2450/ld2450.cpp
+++ b/esphome/components/ld2450/ld2450.cpp
@@ -516,10 +516,11 @@ void LD2450Component::handle_periodic_data_() {
     } else {
       direction = DIRECTION_STATIONARY;
     }
-    text_sensor::TextSensor *tsd = this->direction_text_sensors_[index];
-    const auto *dir_str = find_str(ld2450::DIRECTION_BY_UINT, direction);
-    if (tsd != nullptr && (!tsd->has_state() || tsd->get_state() != dir_str)) {
-      tsd->publish_state(dir_str);
+    if (this->direction_dedup_[index].next(direction)) {
+      text_sensor::TextSensor *tsd = this->direction_text_sensors_[index];
+      if (tsd != nullptr) {
+        tsd->publish_state(find_str(ld2450::DIRECTION_BY_UINT, direction));
+      }
     }
 #endif
 
diff --git a/esphome/components/ld2450/ld2450.h b/esphome/components/ld2450/ld2450.h
index 30f96c0a9c..518b320b0a 100644
--- a/esphome/components/ld2450/ld2450.h
+++ b/esphome/components/ld2450/ld2450.h
@@ -194,7 +194,8 @@ class LD2450Component : public Component, public uart::UARTDevice {
   std::array<SensorWithDedup<uint8_t> *, MAX_ZONES> zone_moving_target_count_sensors_{};
 #endif
 #ifdef USE_TEXT_SENSOR
-  std::array<text_sensor::TextSensor *, 3> direction_text_sensors_{};
+  std::array<text_sensor::TextSensor *, MAX_TARGETS> direction_text_sensors_{};
+  std::array<Deduplicator<uint8_t>, MAX_TARGETS> direction_dedup_{};
 #endif
 
   LazyCallbackManager<void()> data_callback_;