diff --git a/esphome/components/lsm6ds/lsm6ds.cpp b/esphome/components/lsm6ds/lsm6ds.cpp
index 06de76e125e..0bd14bd0875 100644
--- a/esphome/components/lsm6ds/lsm6ds.cpp
+++ b/esphome/components/lsm6ds/lsm6ds.cpp
@@ -27,10 +27,16 @@ static const LogString *gyro_range_to_str(LSM6DSGyroRange range) {
   }
 }
 
-static const struct {
-  uint8_t who_am_i;
-  const char *const name;
-} CHIP_IDS[] = {{0x69, "LSMDSO"}, {0x6A, "LSM6DS3"}};
+static const LogString *chip_name_from_who_am_i(uint8_t who_am_i) {
+  switch (who_am_i) {
+    case 0x69:
+      return LOG_STR("LSMDSO");
+    case 0x6A:
+      return LOG_STR("LSM6DS3");
+    default:
+      return nullptr;
+  }
+}
 
 void LSM6DSComponent::setup() {
   MotionComponent::setup();
@@ -40,19 +46,13 @@ void LSM6DSComponent::setup() {
     this->mark_failed();
     return;
   }
-  const char *chip_name = nullptr;
-  for (const auto &chip : CHIP_IDS) {
-    if (chip.who_am_i == who_am_i) {
-      chip_name = chip.name;
-      break;
-    }
-  }
+  const LogString *chip_name = chip_name_from_who_am_i(who_am_i);
   if (chip_name == nullptr) {
     ESP_LOGE(TAG, "Unknown WHO_AM_I: 0x%02X", who_am_i);
     this->mark_failed(LOG_STR("Unknown WHO_AM_I value"));
     return;
   }
-  ESP_LOGD(TAG, "Found %s (WHO_AM_I = 0x%02X)", chip_name, who_am_i);
+  ESP_LOGD(TAG, "Found %s (WHO_AM_I = 0x%02X)", LOG_STR_ARG(chip_name), who_am_i);
   this->chip_name_ = chip_name;
 
   // 2. Software reset — clears all registers to defaults
@@ -106,7 +106,7 @@ void LSM6DSComponent::dump_config() {
   ESP_LOGCONFIG(TAG,
                 "LSM6DS IMU:\n"
                 "  Chip type: %s\n",
-                this->chip_name_);
+                LOG_STR_ARG(this->chip_name_ != nullptr ? this->chip_name_ : LOG_STR("Unknown")));
   LOG_I2C_DEVICE(this);
   LOG_UPDATE_INTERVAL(this);
 
diff --git a/esphome/components/lsm6ds/lsm6ds.h b/esphome/components/lsm6ds/lsm6ds.h
index 47d6f55939e..2cc282ba124 100644
--- a/esphome/components/lsm6ds/lsm6ds.h
+++ b/esphome/components/lsm6ds/lsm6ds.h
@@ -1,6 +1,7 @@
 #pragma once
 
 #include "esphome/core/component.h"
+#include "esphome/core/log.h"
 #include "esphome/components/i2c/i2c.h"
 #include "esphome/components/motion/motion_component.h"
 
@@ -97,7 +98,7 @@ class LSM6DSComponent final : public motion::MotionComponent, public i2c::I2CDev
   template<typename F> void add_temperature_listener(F &&cb) { this->temperature_callback_.add(std::forward<F>(cb)); }
 
  protected:
-  const char *chip_name_{"Unknown"};
+  const LogString *chip_name_{nullptr};
   bool update_data(motion::MotionData &data) override;
 
   LSM6DSAccelRange accel_range_{LSM6DS_ACCEL_RANGE_4G};