diff --git a/esphome/components/dashboard_import/__init__.py b/esphome/components/dashboard_import/__init__.py
index 911fc387a0a..000db307b96 100644
--- a/esphome/components/dashboard_import/__init__.py
+++ b/esphome/components/dashboard_import/__init__.py
@@ -77,7 +77,7 @@ async def to_code(config):
     url = config[CONF_PACKAGE_IMPORT_URL]
     if config[CONF_IMPORT_FULL_CONFIG]:
         url += "?full_config"
-    cg.add(dashboard_import_ns.set_package_import_url(url))
+    cg.add(dashboard_import_ns.set_package_import_url(cg.FlashStringLiteral(url)))
 
 
 def import_config(
diff --git a/esphome/components/dashboard_import/dashboard_import.cpp b/esphome/components/dashboard_import/dashboard_import.cpp
index f553adf273a..adc01cc0a86 100644
--- a/esphome/components/dashboard_import/dashboard_import.cpp
+++ b/esphome/components/dashboard_import/dashboard_import.cpp
@@ -2,9 +2,10 @@
 
 namespace esphome::dashboard_import {
 
-static const char *g_package_import_url = "";  // NOLINT
+static const char EMPTY_URL[] PROGMEM = "";                                        // NOLINT
+static ProgmemStr g_package_import_url = reinterpret_cast<ProgmemStr>(EMPTY_URL);  // NOLINT
 
-const char *get_package_import_url() { return g_package_import_url; }
-void set_package_import_url(const char *url) { g_package_import_url = url; }
+ProgmemStr get_package_import_url() { return g_package_import_url; }
+void set_package_import_url(ProgmemStr url) { g_package_import_url = url; }
 
 }  // namespace esphome::dashboard_import
diff --git a/esphome/components/dashboard_import/dashboard_import.h b/esphome/components/dashboard_import/dashboard_import.h
index 19f69b85461..166fd8b7bec 100644
--- a/esphome/components/dashboard_import/dashboard_import.h
+++ b/esphome/components/dashboard_import/dashboard_import.h
@@ -1,8 +1,10 @@
 #pragma once
 
+#include "esphome/core/progmem.h"
+
 namespace esphome::dashboard_import {
 
-const char *get_package_import_url();
-void set_package_import_url(const char *url);
+ProgmemStr get_package_import_url();
+void set_package_import_url(ProgmemStr url);
 
 }  // namespace esphome::dashboard_import