diff --git a/esphome/components/api/api_server.cpp b/esphome/components/api/api_server.cpp
index 751f2e4c3b..43d35363d3 100644
--- a/esphome/components/api/api_server.cpp
+++ b/esphome/components/api/api_server.cpp
@@ -433,8 +433,10 @@ void APIServer::send_homeassistant_action(const HomeassistantActionRequest &call
     // Home Assistant subscribes to actions shortly *after* authenticating, so actions
     // fired right at connection time (on_client_connected, on_time_sync, ...) can
     // arrive before the subscription and are lost - warn instead of failing silently.
-    ESP_LOGW(TAG, "Home Assistant %s '%s' dropped; %s", call.is_event ? "event" : "action", call.service.c_str(),
-             this->is_connected() ? "client has not subscribed to actions (yet)" : "no client connected");
+    ESP_LOGW(TAG, "Home Assistant %s '%s' dropped; %s",
+             call.is_event ? LOG_STR_LITERAL("event") : LOG_STR_LITERAL("action"), call.service.c_str(),
+             this->is_connected() ? LOG_STR_LITERAL("client has not subscribed to actions (yet)")
+                                  : LOG_STR_LITERAL("no client connected"));
   }
 }
 #ifdef USE_API_HOMEASSISTANT_ACTION_RESPONSES