diff --git a/esphome/components/bluetooth_proxy/bluetooth_proxy.cpp b/esphome/components/bluetooth_proxy/bluetooth_proxy.cpp
index 5b6f4211f2..878d3cd44e 100644
--- a/esphome/components/bluetooth_proxy/bluetooth_proxy.cpp
+++ b/esphome/components/bluetooth_proxy/bluetooth_proxy.cpp
@@ -674,7 +674,27 @@ void BluetoothProxy::loop() {
   }
 #endif
 
+#ifdef USE_WIFI
+  // Wi-Fi (or a coexistence build that can fall back to it): every other
+  // non-empty 100 ms tick (~200 ms) gives partial batches time to fill
+  // toward BLUETOOTH_PROXY_ADVERTISEMENT_BATCH_SIZE, so the air gets fewer,
+  // fuller frames. Full batches still ship immediately from the queueing
+  // path, and the owed-reply drains above keep the 100 ms cadence.
+  if (this->response_.advertisements_len != 0) {
+    if (this->adv_flush_toggle_) {
+      this->flush_pending_advertisements_();
+    }
+    this->adv_flush_toggle_ = !this->adv_flush_toggle_;
+  } else {
+    // Nothing pending (idle, or a full batch just shipped inline): arm so
+    // the next batch ships on the next tick.
+    this->adv_flush_toggle_ = true;
+  }
+#else
+  // No Wi-Fi in the build (ethernet): no airtime worth trading latency for,
+  // so partial batches flush every tick.
   this->flush_pending_advertisements_();
+#endif
 }
 
 void BluetoothProxy::reset_owed_replies_() {
diff --git a/esphome/components/bluetooth_proxy/bluetooth_proxy.h b/esphome/components/bluetooth_proxy/bluetooth_proxy.h
index 5d2605e761..e233c38b56 100644
--- a/esphome/components/bluetooth_proxy/bluetooth_proxy.h
+++ b/esphome/components/bluetooth_proxy/bluetooth_proxy.h
@@ -348,6 +348,12 @@ class BluetoothProxy final : public Component {
   uint8_t connection_count_{0};
 #endif
   bool configured_scan_active_{false};  // Configured scan mode from YAML
+#ifdef USE_WIFI
+  /// Wi-Fi only: flush on every other non-empty tick (~200 ms) so partial
+  /// batches fill; an idle tick re-arms, so the first batch after a gap
+  /// still ships on the next tick. See loop().
+  bool adv_flush_toggle_{false};
+#endif
 #ifdef USE_BLE_SCANNER_STATE_CALLBACK
   // A dropped push (full TX buffer) is re-queried from the hub and resent
   // from loop(); the hub's current state is idempotent by construction.