diff --git a/esphome/components/modbus/modbus.cpp b/esphome/components/modbus/modbus.cpp
index 136fc73db6..c9ba2e837e 100644
--- a/esphome/components/modbus/modbus.cpp
+++ b/esphome/components/modbus/modbus.cpp
@@ -92,10 +92,14 @@ int32_t Modbus::tx_delay_remaining() {
 
 int32_t ModbusClientHub::tx_delay_remaining() {
   const uint32_t now = millis();
-  return std::max({(int32_t) 0,
-                   (int32_t) (this->last_send_tx_offset_ + this->frame_delay_ms_ + this->turnaround_delay_ms_ -
-                              (now - this->last_send_)),
-                   (int32_t) (this->frame_delay_ms_ + this->turnaround_delay_ms_ - (now - this->last_modbus_byte_))});
+  // Turnaround delay only applies after a broadcast: no response is expected, so we must give listening devices
+  // quiet time to process it before the next request. For normal unicast request/response the received reply already
+  // provides the inter-frame timing, so adding turnaround there just throttles throughput.
+  const uint16_t turnaround = this->last_send_was_broadcast_ ? this->turnaround_delay_ms_ : 0;
+  return std::max(
+      {(int32_t) 0,
+       (int32_t) (this->last_send_tx_offset_ + this->frame_delay_ms_ + turnaround - (now - this->last_send_)),
+       (int32_t) (this->frame_delay_ms_ + turnaround - (now - this->last_modbus_byte_))});
 }
 
 bool Modbus::tx_blocked() {
@@ -396,6 +400,7 @@ bool Modbus::send_frame_(const ModbusFrame &frame) {
            format_hex_pretty_to(hex_buf, frame.data.get(), frame.size), now - this->last_send_,
            now - this->last_modbus_byte_);
   this->last_send_ = now;
+  this->last_send_was_broadcast_ = frame.size > 0 && frame.data[0] == 0;
   return true;
 }
 
@@ -411,7 +416,8 @@ void ModbusClientHub::send_next_frame_() {
   ModbusDeviceCommand &command = this->tx_buffer_.front();
 
   if (this->send_frame_(command.frame)) {
-    this->waiting_for_response_ = std::move(command);
+    if (!this->last_send_was_broadcast_)
+      this->waiting_for_response_ = std::move(command);
   } else {
     if (command.device)
       command.device->on_modbus_not_sent();
diff --git a/esphome/components/modbus/modbus.h b/esphome/components/modbus/modbus.h
index 86337442c6..da0db13a07 100644
--- a/esphome/components/modbus/modbus.h
+++ b/esphome/components/modbus/modbus.h
@@ -63,6 +63,7 @@ class Modbus : public uart::UARTDevice, public Component {
   uint32_t last_receive_check_{0};
   uint32_t last_send_{0};
   uint32_t last_send_tx_offset_{0};
+  bool last_send_was_broadcast_{false};
   uint16_t frame_delay_ms_{5};
   uint16_t long_rx_buffer_delay_ms_{0};
 
diff --git a/tests/integration/fixtures/uart_mock_modbus_broadcast.yaml b/tests/integration/fixtures/uart_mock_modbus_broadcast.yaml
new file mode 100644
index 0000000000..a5ce02b342
--- /dev/null
+++ b/tests/integration/fixtures/uart_mock_modbus_broadcast.yaml
@@ -0,0 +1,56 @@
+esphome:
+  name: uart-mock-modbus-bcast
+
+host:
+api:
+logger:
+  level: VERBOSE
+
+external_components:
+  - source:
+      type: local
+      path: EXTERNAL_COMPONENT_PATH
+
+# Dummy uart entry to satisfy modbus's DEPENDENCIES = ["uart"]
+# The actual UART bus used is the uart_mock component below
+uart:
+  baud_rate: 115200
+  port: /dev/null
+
+# No on_tx injection: a broadcast (address 0) gets no reply on a real bus.
+uart_mock:
+  - id: virtual_uart
+    baud_rate: 9600
+    auto_start: true
+    debug:
+
+modbus:
+  - uart_id: virtual_uart
+    id: virtual_modbus
+    role: client
+    send_wait_time: 200ms
+    turnaround_time: 10ms
+
+modbus_controller:
+  - address: 0
+    modbus_id: virtual_modbus
+    update_interval: 60s
+    id: modbus_controller_bcast
+
+number:
+  - platform: modbus_controller
+    modbus_controller_id: modbus_controller_bcast
+    id: bcast_write
+    name: "bcast_write"
+    address: 0x01
+    register_type: holding
+    value_type: U_WORD
+    min_value: 0
+    max_value: 65535
+
+interval:
+  - interval: 400ms
+    then:
+      - number.set:
+          id: bcast_write
+          value: 42
diff --git a/tests/integration/test_uart_mock_modbus.py b/tests/integration/test_uart_mock_modbus.py
index 2c437341c6..385707d849 100644
--- a/tests/integration/test_uart_mock_modbus.py
+++ b/tests/integration/test_uart_mock_modbus.py
@@ -330,3 +330,28 @@ async def test_uart_mock_modbus_server_controller_multiple(
         await tracker.setup_and_start_scenario(client)
         await tracker.await_all(futures)
         _assert_no_modbus_errors(error_log_lines, warning_log_lines)
+
+
+@pytest.mark.asyncio
+async def test_uart_mock_modbus_broadcast(
+    yaml_config: str,
+    run_compiled: RunCompiledFunction,
+    api_client_connected: APIClientConnectedFactory,
+) -> None:
+    """Test that broadcast writes (address 0) don't wait for a response.
+
+    A controller at address 0 sends broadcast writes that get no reply. The
+    client must not arm the response timeout for them: otherwise every write
+    blocks for send_wait_time and logs a spurious "no response from 0" warning.
+    """
+
+    line_callback, error_log_lines, warning_log_lines = _make_modbus_line_callback()
+
+    async with (
+        run_compiled(yaml_config, line_callback=line_callback),
+        api_client_connected(),
+    ):
+        # Several broadcast writes fire on the 400ms interval; send_wait_time is
+        # 200ms, so the old behaviour would have warned on each one by now.
+        await asyncio.sleep(3.0)
+        _assert_no_modbus_errors(error_log_lines, warning_log_lines)