diff --git a/esphome/components/absolute_humidity/absolute_humidity.cpp b/esphome/components/absolute_humidity/absolute_humidity.cpp
index 36b6534c0d..c927afcd50 100644
--- a/esphome/components/absolute_humidity/absolute_humidity.cpp
+++ b/esphome/components/absolute_humidity/absolute_humidity.cpp
@@ -10,7 +10,7 @@ void AbsoluteHumidityComponent::setup() {
     this->temperature_ = state;
     this->enable_loop();
   });
-  ESP_LOGD(TAG, "  Added callback for temperature '%s'", this->temperature_sensor_->get_name().c_str());
+  ESP_LOGD(TAG, "  Added callback for temperature '%s'", LOG_STR_ARG(this->temperature_sensor_->get_log_name()));
   // Get initial value
   if (this->temperature_sensor_->has_state()) {
     this->temperature_ = this->temperature_sensor_->get_state();
@@ -20,7 +20,7 @@ void AbsoluteHumidityComponent::setup() {
     this->humidity_ = state;
     this->enable_loop();
   });
-  ESP_LOGD(TAG, "  Added callback for relative humidity '%s'", this->humidity_sensor_->get_name().c_str());
+  ESP_LOGD(TAG, "  Added callback for relative humidity '%s'", LOG_STR_ARG(this->humidity_sensor_->get_log_name()));
   // Get initial value
   if (this->humidity_sensor_->has_state()) {
     this->humidity_ = this->humidity_sensor_->get_state();
@@ -49,7 +49,8 @@ void AbsoluteHumidityComponent::dump_config() {
                 "Sources\n"
                 "  Temperature: '%s'\n"
                 "  Relative Humidity: '%s'",
-                this->temperature_sensor_->get_name().c_str(), this->humidity_sensor_->get_name().c_str());
+                LOG_STR_ARG(this->temperature_sensor_->get_log_name()),
+                LOG_STR_ARG(this->humidity_sensor_->get_log_name()));
 }
 
 void AbsoluteHumidityComponent::loop() {
diff --git a/esphome/components/adc/adc_sensor_common.cpp b/esphome/components/adc/adc_sensor_common.cpp
index dcb4138201..86c864ea2a 100644
--- a/esphome/components/adc/adc_sensor_common.cpp
+++ b/esphome/components/adc/adc_sensor_common.cpp
@@ -66,7 +66,7 @@ template class Aggregator<uint32_t>;
 
 void ADCSensor::update() {
   float value_v = this->sample();
-  ESP_LOGV(TAG, "'%s': Voltage=%.4fV", this->get_name().c_str(), value_v);
+  ESP_LOGV(TAG, "'%s': Voltage=%.4fV", LOG_STR_ARG(this->get_log_name()), value_v);
   this->publish_state(value_v);
 }
 
diff --git a/esphome/components/ads1115/sensor/ads1115_sensor.cpp b/esphome/components/ads1115/sensor/ads1115_sensor.cpp
index 776346171b..d2f1814297 100644
--- a/esphome/components/ads1115/sensor/ads1115_sensor.cpp
+++ b/esphome/components/ads1115/sensor/ads1115_sensor.cpp
@@ -13,7 +13,7 @@ float ADS1115Sensor::sample() {
 void ADS1115Sensor::update() {
   float v = this->sample();
   if (!std::isnan(v)) {
-    ESP_LOGD(TAG, "'%s': Got Voltage=%fV", this->get_name().c_str(), v);
+    ESP_LOGD(TAG, "'%s': Got Voltage=%fV", LOG_STR_ARG(this->get_log_name()), v);
     this->publish_state(v);
   }
 }
diff --git a/esphome/components/ads1118/sensor/ads1118_sensor.cpp b/esphome/components/ads1118/sensor/ads1118_sensor.cpp
index 2b3d68d1f4..74d2521415 100644
--- a/esphome/components/ads1118/sensor/ads1118_sensor.cpp
+++ b/esphome/components/ads1118/sensor/ads1118_sensor.cpp
@@ -21,7 +21,7 @@ float ADS1118Sensor::sample() {
 void ADS1118Sensor::update() {
   float v = this->sample();
   if (!std::isnan(v)) {
-    ESP_LOGD(TAG, "'%s': Got Voltage=%fV", this->get_name().c_str(), v);
+    ESP_LOGD(TAG, "'%s': Got Voltage=%fV", LOG_STR_ARG(this->get_log_name()), v);
     this->publish_state(v);
   }
 }
diff --git a/esphome/components/am43/cover/am43_cover.cpp b/esphome/components/am43/cover/am43_cover.cpp
index 6fb8c0c7eb..7fac19b50f 100644
--- a/esphome/components/am43/cover/am43_cover.cpp
+++ b/esphome/components/am43/cover/am43_cover.cpp
@@ -30,9 +30,9 @@ void Am43Component::loop() {
     auto status =
         esp_ble_gattc_write_char(this->parent_->get_gattc_if(), this->parent_->get_conn_id(), this->char_handle_,
                                  packet->length, packet->data, ESP_GATT_WRITE_TYPE_NO_RSP, ESP_GATT_AUTH_REQ_NONE);
-    ESP_LOGI(TAG, "[%s] Logging into AM43", this->get_name().c_str());
+    ESP_LOGI(TAG, "[%s] Logging into AM43", LOG_STR_ARG(this->get_log_name()));
     if (status) {
-      ESP_LOGW(TAG, "[%s] Error writing set_pin to device, error = %d", this->get_name().c_str(), status);
+      ESP_LOGW(TAG, "[%s] Error writing set_pin to device, error = %d", LOG_STR_ARG(this->get_log_name()), status);
     } else {
       this->logged_in_ = true;
     }
@@ -50,7 +50,7 @@ CoverTraits Am43Component::get_traits() {
 
 void Am43Component::control(const CoverCall &call) {
   if (this->node_state != espbt::ClientState::ESTABLISHED) {
-    ESP_LOGW(TAG, "[%s] Cannot send cover control, not connected", this->get_name().c_str());
+    ESP_LOGW(TAG, "[%s] Cannot send cover control, not connected", LOG_STR_ARG(this->get_log_name()));
     return;
   }
   if (call.get_stop()) {
@@ -59,7 +59,7 @@ void Am43Component::control(const CoverCall &call) {
         esp_ble_gattc_write_char(this->parent_->get_gattc_if(), this->parent_->get_conn_id(), this->char_handle_,
                                  packet->length, packet->data, ESP_GATT_WRITE_TYPE_NO_RSP, ESP_GATT_AUTH_REQ_NONE);
     if (status) {
-      ESP_LOGW(TAG, "[%s] Error writing stop command to device, error = %d", this->get_name().c_str(), status);
+      ESP_LOGW(TAG, "[%s] Error writing stop command to device, error = %d", LOG_STR_ARG(this->get_log_name()), status);
     }
   }
   auto opt_pos = call.get_position();
@@ -73,7 +73,8 @@ void Am43Component::control(const CoverCall &call) {
         esp_ble_gattc_write_char(this->parent_->get_gattc_if(), this->parent_->get_conn_id(), this->char_handle_,
                                  packet->length, packet->data, ESP_GATT_WRITE_TYPE_NO_RSP, ESP_GATT_AUTH_REQ_NONE);
     if (status) {
-      ESP_LOGW(TAG, "[%s] Error writing set_position command to device, error = %d", this->get_name().c_str(), status);
+      ESP_LOGW(TAG, "[%s] Error writing set_position command to device, error = %d", LOG_STR_ARG(this->get_log_name()),
+               status);
     }
   }
 }
@@ -89,9 +90,9 @@ void Am43Component::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_
       auto *chr = this->parent_->get_characteristic(AM43_SERVICE_UUID, AM43_CHARACTERISTIC_UUID);
       if (chr == nullptr) {
         if (this->parent_->get_characteristic(AM43_TUYA_SERVICE_UUID, AM43_TUYA_CHARACTERISTIC_UUID) != nullptr) {
-          ESP_LOGE(TAG, "[%s] Detected a Tuya AM43 which is not supported, sorry.", this->get_name().c_str());
+          ESP_LOGE(TAG, "[%s] Detected a Tuya AM43 which is not supported, sorry.", LOG_STR_ARG(this->get_log_name()));
         } else {
-          ESP_LOGE(TAG, "[%s] No control service found at device, not an AM43..?", this->get_name().c_str());
+          ESP_LOGE(TAG, "[%s] No control service found at device, not an AM43..?", LOG_STR_ARG(this->get_log_name()));
         }
         break;
       }
@@ -100,7 +101,8 @@ void Am43Component::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_
       auto status = esp_ble_gattc_register_for_notify(this->parent_->get_gattc_if(), this->parent_->get_remote_bda(),
                                                       chr->handle);
       if (status) {
-        ESP_LOGW(TAG, "[%s] esp_ble_gattc_register_for_notify failed, status=%d", this->get_name().c_str(), status);
+        ESP_LOGW(TAG, "[%s] esp_ble_gattc_register_for_notify failed, status=%d", LOG_STR_ARG(this->get_log_name()),
+                 status);
       }
       break;
     }
@@ -126,25 +128,26 @@ void Am43Component::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_
 
       if (this->decoder_->has_pin_response()) {
         if (this->decoder_->pin_ok_) {
-          ESP_LOGI(TAG, "[%s] AM43 pin accepted.", this->get_name().c_str());
+          ESP_LOGI(TAG, "[%s] AM43 pin accepted.", LOG_STR_ARG(this->get_log_name()));
           auto *packet = this->encoder_->get_position_request();
           auto status = esp_ble_gattc_write_char(this->parent_->get_gattc_if(), this->parent_->get_conn_id(),
                                                  this->char_handle_, packet->length, packet->data,
                                                  ESP_GATT_WRITE_TYPE_NO_RSP, ESP_GATT_AUTH_REQ_NONE);
           if (status) {
-            ESP_LOGW(TAG, "[%s] Error writing set_position to device, error = %d", this->get_name().c_str(), status);
+            ESP_LOGW(TAG, "[%s] Error writing set_position to device, error = %d", LOG_STR_ARG(this->get_log_name()),
+                     status);
           }
         } else {
-          ESP_LOGW(TAG, "[%s] AM43 pin rejected!", this->get_name().c_str());
+          ESP_LOGW(TAG, "[%s] AM43 pin rejected!", LOG_STR_ARG(this->get_log_name()));
         }
       }
 
       if (this->decoder_->has_set_position_response() && !this->decoder_->set_position_ok_) {
-        ESP_LOGW(TAG, "[%s] Got nack after sending set_position. Bad pin?", this->get_name().c_str());
+        ESP_LOGW(TAG, "[%s] Got nack after sending set_position. Bad pin?", LOG_STR_ARG(this->get_log_name()));
       }
 
       if (this->decoder_->has_set_state_response() && !this->decoder_->set_state_ok_) {
-        ESP_LOGW(TAG, "[%s] Got nack after sending set_state. Bad pin?", this->get_name().c_str());
+        ESP_LOGW(TAG, "[%s] Got nack after sending set_state. Bad pin?", LOG_STR_ARG(this->get_log_name()));
       }
       break;
     }
diff --git a/esphome/components/anova/anova.cpp b/esphome/components/anova/anova.cpp
index 28e2da93e9..72a2960759 100644
--- a/esphome/components/anova/anova.cpp
+++ b/esphome/components/anova/anova.cpp
@@ -67,8 +67,9 @@ void Anova::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_t gattc_
     case ESP_GATTC_SEARCH_CMPL_EVT: {
       auto *chr = this->parent_->get_characteristic(ANOVA_SERVICE_UUID, ANOVA_CHARACTERISTIC_UUID);
       if (chr == nullptr) {
-        ESP_LOGW(TAG, "[%s] No control service found at device, not an Anova..?", this->get_name().c_str());
-        ESP_LOGW(TAG, "[%s] Note, this component does not currently support Anova Nano.", this->get_name().c_str());
+        ESP_LOGW(TAG, "[%s] No control service found at device, not an Anova..?", LOG_STR_ARG(this->get_log_name()));
+        ESP_LOGW(TAG, "[%s] Note, this component does not currently support Anova Nano.",
+                 LOG_STR_ARG(this->get_log_name()));
         break;
       }
       this->char_handle_ = chr->handle;
@@ -76,7 +77,8 @@ void Anova::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_t gattc_
       auto status = esp_ble_gattc_register_for_notify(this->parent_->get_gattc_if(), this->parent_->get_remote_bda(),
                                                       chr->handle);
       if (status) {
-        ESP_LOGW(TAG, "[%s] esp_ble_gattc_register_for_notify failed, status=%d", this->get_name().c_str(), status);
+        ESP_LOGW(TAG, "[%s] esp_ble_gattc_register_for_notify failed, status=%d", LOG_STR_ARG(this->get_log_name()),
+                 status);
       }
       break;
     }
diff --git a/esphome/components/aqi/aqi_sensor.cpp b/esphome/components/aqi/aqi_sensor.cpp
index c242ee3913..95f798d2b3 100644
--- a/esphome/components/aqi/aqi_sensor.cpp
+++ b/esphome/components/aqi/aqi_sensor.cpp
@@ -30,10 +30,10 @@ void AQISensor::dump_config() {
   ESP_LOGCONFIG(TAG, "  Extended Range: %s",
                 this->extended_range_ ? LOG_STR_LITERAL("enabled") : LOG_STR_LITERAL("disabled"));
   if (this->pm_2_5_sensor_ != nullptr) {
-    ESP_LOGCONFIG(TAG, "  PM2.5 Sensor: '%s'", this->pm_2_5_sensor_->get_name().c_str());
+    ESP_LOGCONFIG(TAG, "  PM2.5 Sensor: '%s'", LOG_STR_ARG(this->pm_2_5_sensor_->get_log_name()));
   }
   if (this->pm_10_0_sensor_ != nullptr) {
-    ESP_LOGCONFIG(TAG, "  PM10 Sensor: '%s'", this->pm_10_0_sensor_->get_name().c_str());
+    ESP_LOGCONFIG(TAG, "  PM10 Sensor: '%s'", LOG_STR_ARG(this->pm_10_0_sensor_->get_log_name()));
   }
   LOG_SENSOR("  ", "AQI", this);
 }
diff --git a/esphome/components/atm90e32/atm90e32.cpp b/esphome/components/atm90e32/atm90e32.cpp
index 0c4f095ab5..937011c048 100644
--- a/esphome/components/atm90e32/atm90e32.cpp
+++ b/esphome/components/atm90e32/atm90e32.cpp
@@ -1289,7 +1289,7 @@ void ATM90E32Component::check_phase_status() {
     if (!status.empty()) {
       status.pop_back();  // remove space
       status.pop_back();  // remove semicolon
-      ESP_LOGW(TAG, "%s: %s", sensor->get_name().c_str(), status.c_str());
+      ESP_LOGW(TAG, "%s: %s", LOG_STR_ARG(sensor->get_log_name()), status.c_str());
       sensor->publish_state(status);
     } else {
       sensor->publish_state("Okay");
diff --git a/esphome/components/atm90e32/button/atm90e32_button.cpp b/esphome/components/atm90e32/button/atm90e32_button.cpp
index 0387149521..765dd7f9f3 100644
--- a/esphome/components/atm90e32/button/atm90e32_button.cpp
+++ b/esphome/components/atm90e32/button/atm90e32_button.cpp
@@ -8,11 +8,12 @@ ESPHOME_LOG_TAG(TAG, "atm90e32.button");
 
 void ATM90E32GainCalibrationButton::press_action() {
   if (this->parent_ == nullptr) {
-    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Gain Calibration button [%s]", this->get_name().c_str());
+    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Gain Calibration button [%s]",
+             LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
-  ESP_LOGI(TAG, "%s", this->get_name().c_str());
+  ESP_LOGI(TAG, "%s", LOG_STR_ARG(this->get_log_name()));
   ESP_LOGI(TAG,
            "[CALIBRATION] Use gain_ct: & gain_voltage: under each phase_x: in your config file to save these values");
   this->parent_->run_gain_calibrations();
@@ -20,21 +21,22 @@ void ATM90E32GainCalibrationButton::press_action() {
 
 void ATM90E32ClearGainCalibrationButton::press_action() {
   if (this->parent_ == nullptr) {
-    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Clear Gain button [%s]", this->get_name().c_str());
+    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Clear Gain button [%s]", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
-  ESP_LOGI(TAG, "%s", this->get_name().c_str());
+  ESP_LOGI(TAG, "%s", LOG_STR_ARG(this->get_log_name()));
   this->parent_->clear_gain_calibrations();
 }
 
 void ATM90E32OffsetCalibrationButton::press_action() {
   if (this->parent_ == nullptr) {
-    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Offset Calibration button [%s]", this->get_name().c_str());
+    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Offset Calibration button [%s]",
+             LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
-  ESP_LOGI(TAG, "%s", this->get_name().c_str());
+  ESP_LOGI(TAG, "%s", LOG_STR_ARG(this->get_log_name()));
   ESP_LOGI(TAG, "[CALIBRATION] **NOTE: CTs and ACVs must be 0 during this process. USB power only**");
   ESP_LOGI(TAG, "[CALIBRATION] Use offset_voltage: & offset_current: under each phase_x: in your config file to save "
                 "these values");
@@ -43,21 +45,22 @@ void ATM90E32OffsetCalibrationButton::press_action() {
 
 void ATM90E32ClearOffsetCalibrationButton::press_action() {
   if (this->parent_ == nullptr) {
-    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Clear Offset button [%s]", this->get_name().c_str());
+    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Clear Offset button [%s]", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
-  ESP_LOGI(TAG, "%s", this->get_name().c_str());
+  ESP_LOGI(TAG, "%s", LOG_STR_ARG(this->get_log_name()));
   this->parent_->clear_offset_calibrations();
 }
 
 void ATM90E32PowerOffsetCalibrationButton::press_action() {
   if (this->parent_ == nullptr) {
-    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Power Calibration button [%s]", this->get_name().c_str());
+    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Power Calibration button [%s]",
+             LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
-  ESP_LOGI(TAG, "%s", this->get_name().c_str());
+  ESP_LOGI(TAG, "%s", LOG_STR_ARG(this->get_log_name()));
   ESP_LOGI(TAG, "[CALIBRATION] **NOTE: CTs must be 0 during this process. Voltage reference should be present**");
   ESP_LOGI(TAG, "[CALIBRATION] Use offset_active_power: & offset_reactive_power: under each phase_x: in your config "
                 "file to save these values");
@@ -66,11 +69,11 @@ void ATM90E32PowerOffsetCalibrationButton::press_action() {
 
 void ATM90E32ClearPowerOffsetCalibrationButton::press_action() {
   if (this->parent_ == nullptr) {
-    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Clear Power button [%s]", this->get_name().c_str());
+    ESP_LOGW(TAG, "[CALIBRATION] No meters assigned to Clear Power button [%s]", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
-  ESP_LOGI(TAG, "%s", this->get_name().c_str());
+  ESP_LOGI(TAG, "%s", LOG_STR_ARG(this->get_log_name()));
   this->parent_->clear_power_offset_calibrations();
 }
 
diff --git a/esphome/components/bedjet/climate/bedjet_climate.cpp b/esphome/components/bedjet/climate/bedjet_climate.cpp
index 196d4785e9..40c26a4927 100644
--- a/esphome/components/bedjet/climate/bedjet_climate.cpp
+++ b/esphome/components/bedjet/climate/bedjet_climate.cpp
@@ -211,7 +211,7 @@ void BedJetClimate::control(const ClimateCall &call) {
     } else if (fan_mode == CLIMATE_FAN_HIGH) {
       result = this->parent_->set_fan_speed(75);
     } else {
-      ESP_LOGW(TAG, "[%s] Unsupported fan mode: %s", this->get_name().c_str(),
+      ESP_LOGW(TAG, "[%s] Unsupported fan mode: %s", LOG_STR_ARG(this->get_log_name()),
                LOG_STR_ARG(climate_fan_mode_to_string(fan_mode)));
       return;
     }
@@ -223,7 +223,7 @@ void BedJetClimate::control(const ClimateCall &call) {
     auto fan_mode = call.get_custom_fan_mode();
     auto fan_index = bedjet_fan_speed_to_step(fan_mode.c_str());
     if (fan_index <= 19) {
-      ESP_LOGV(TAG, "[%s] Converted fan mode %.*s to bedjet fan step %d", this->get_name().c_str(),
+      ESP_LOGV(TAG, "[%s] Converted fan mode %.*s to bedjet fan step %d", LOG_STR_ARG(this->get_log_name()),
                (int) fan_mode.size(), fan_mode.c_str(), fan_index);
       bool result = this->parent_->set_fan_index(fan_index);
       if (result) {
@@ -236,7 +236,7 @@ void BedJetClimate::control(const ClimateCall &call) {
 void BedJetClimate::on_bedjet_state(bool is_ready) {}
 
 void BedJetClimate::on_status(const BedjetStatusPacket *data) {
-  ESP_LOGV(TAG, "[%s] Handling on_status with data=%p", this->get_name().c_str(), (void *) data);
+  ESP_LOGV(TAG, "[%s] Handling on_status with data=%p", LOG_STR_ARG(this->get_log_name()), (void *) data);
 
   auto converted_temp = bedjet_temp_to_c(data->target_temp_step);
   if (converted_temp > 0)
@@ -310,11 +310,11 @@ void BedJetClimate::on_status(const BedjetStatusPacket *data) {
       break;
 
     default:
-      ESP_LOGW(TAG, "[%s] Unexpected mode: 0x%02X", this->get_name().c_str(), data->mode);
+      ESP_LOGW(TAG, "[%s] Unexpected mode: 0x%02X", LOG_STR_ARG(this->get_log_name()), data->mode);
       break;
   }
 
-  ESP_LOGV(TAG, "[%s] After on_status, new mode=%s", this->get_name().c_str(),
+  ESP_LOGV(TAG, "[%s] After on_status, new mode=%s", LOG_STR_ARG(this->get_log_name()),
            LOG_STR_ARG(climate_mode_to_string(this->mode)));
   // FIXME: compare new state to previous state.
   this->publish_state();
@@ -351,11 +351,11 @@ bool BedJetClimate::update_status_() {
 }
 
 void BedJetClimate::update() {
-  ESP_LOGD(TAG, "[%s] update()", this->get_name().c_str());
+  ESP_LOGD(TAG, "[%s] update()", LOG_STR_ARG(this->get_log_name()));
   // TODO: if the hub component is already polling, do we also need to include polling?
   //  We're already going to get on_status() at the hub's polling interval.
   auto result = this->update_status_();
-  ESP_LOGD(TAG, "[%s] update_status result=%s", this->get_name().c_str(), result ? "true" : "false");
+  ESP_LOGD(TAG, "[%s] update_status result=%s", LOG_STR_ARG(this->get_log_name()), result ? "true" : "false");
 }
 
 }  // namespace esphome::bedjet
diff --git a/esphome/components/bedjet/fan/bedjet_fan.cpp b/esphome/components/bedjet/fan/bedjet_fan.cpp
index 4b1bd14ae3..1f0762e40c 100644
--- a/esphome/components/bedjet/fan/bedjet_fan.cpp
+++ b/esphome/components/bedjet/fan/bedjet_fan.cpp
@@ -53,7 +53,7 @@ void BedJetFan::control(const fan::FanCall &call) {
 }
 
 void BedJetFan::on_status(const BedjetStatusPacket *data) {
-  ESP_LOGVV(TAG, "[%s] Handling on_status with data=%p", this->get_name().c_str(), (void *) data);
+  ESP_LOGVV(TAG, "[%s] Handling on_status with data=%p", LOG_STR_ARG(this->get_log_name()), (void *) data);
   bool did_change = false;
   bool new_state = data->mode != MODE_STANDBY && data->mode != MODE_WAIT;
 
@@ -96,11 +96,11 @@ bool BedJetFan::update_status_() {
 }
 
 void BedJetFan::update() {
-  ESP_LOGD(TAG, "[%s] update()", this->get_name().c_str());
+  ESP_LOGD(TAG, "[%s] update()", LOG_STR_ARG(this->get_log_name()));
   // TODO: if the hub component is already polling, do we also need to include polling?
   //  We're already going to get on_status() at the hub's polling interval.
   auto result = this->update_status_();
-  ESP_LOGD(TAG, "[%s] update_status result=%s", this->get_name().c_str(), result ? "true" : "false");
+  ESP_LOGD(TAG, "[%s] update_status result=%s", LOG_STR_ARG(this->get_log_name()), result ? "true" : "false");
 }
 
 /** Resets states to defaults. */
diff --git a/esphome/components/bh1750/bh1750.cpp b/esphome/components/bh1750/bh1750.cpp
index 2d9709f422..ddd56d4214 100644
--- a/esphome/components/bh1750/bh1750.cpp
+++ b/esphome/components/bh1750/bh1750.cpp
@@ -75,7 +75,7 @@ void BH1750Sensor::dump_config() {
   LOG_SENSOR("", "BH1750", this);
   LOG_I2C_DEVICE(this);
   if (this->is_failed()) {
-    ESP_LOGE(TAG, ESP_LOG_MSG_COMM_FAIL_FOR, this->get_name().c_str());
+    ESP_LOGE(TAG, ESP_LOG_MSG_COMM_FAIL_FOR, LOG_STR_ARG(this->get_log_name()));
   }
 
   LOG_UPDATE_INTERVAL(this);
@@ -154,7 +154,7 @@ void BH1750Sensor::loop() {
         break;
       }
 
-      ESP_LOGV(TAG, "'%s': Illuminance=%.1flx", this->get_name().c_str(), lx);
+      ESP_LOGV(TAG, "'%s': Illuminance=%.1flx", LOG_STR_ARG(this->get_log_name()), lx);
       this->status_clear_warning();
       this->publish_state(lx);
       this->state_ = IDLE;
diff --git a/esphome/components/binary_sensor_map/binary_sensor_map.cpp b/esphome/components/binary_sensor_map/binary_sensor_map.cpp
index 4f00a85c8d..78270046e0 100644
--- a/esphome/components/binary_sensor_map/binary_sensor_map.cpp
+++ b/esphome/components/binary_sensor_map/binary_sensor_map.cpp
@@ -47,7 +47,7 @@ void BinarySensorMap::process_group_() {
     }
   } else if (this->last_mask_ != 0ULL) {
     // no buttons are pressed and the states have changed since last run, so publish NAN
-    ESP_LOGV(TAG, "'%s' - No binary sensor active, publishing NAN", this->name_.c_str());
+    ESP_LOGV(TAG, "'%s' - No binary sensor active, publishing NAN", LOG_STR_ARG(this->get_log_name()));
     this->publish_state(NAN);
   }
 
diff --git a/esphome/components/bl0940/bl0940.cpp b/esphome/components/bl0940/bl0940.cpp
index ac1386df03..8698f1334d 100644
--- a/esphome/components/bl0940/bl0940.cpp
+++ b/esphome/components/bl0940/bl0940.cpp
@@ -191,7 +191,7 @@ float BL0940::update_temp_(sensor::Sensor *sensor, uint16_le_t temperature) cons
   if (sensor != nullptr) {
     if (sensor->has_state() && std::abs(converted_temp - sensor->get_state()) > max_temperature_diff_) {
       ESP_LOGD(TAG, "Invalid temperature change. Sensor: '%s', Old temperature: %f, New temperature: %f",
-               sensor->get_name().c_str(), sensor->get_state(), converted_temp);
+               LOG_STR_ARG(sensor->get_log_name()), sensor->get_state(), converted_temp);
       return 0.0f;
     }
     sensor->publish_state(converted_temp);
diff --git a/esphome/components/ble_client/sensor/ble_rssi_sensor.cpp b/esphome/components/ble_client/sensor/ble_rssi_sensor.cpp
index 69e7450dc2..f3f3b180fe 100644
--- a/esphome/components/ble_client/sensor/ble_rssi_sensor.cpp
+++ b/esphome/components/ble_client/sensor/ble_rssi_sensor.cpp
@@ -63,7 +63,7 @@ void BLEClientRSSISensor::gap_event_handler(esp_gap_ble_cb_event_t event, esp_bl
 
 void BLEClientRSSISensor::update() {
   if (this->node_state != espbt::ClientState::ESTABLISHED) {
-    ESP_LOGW(TAG, "[%s] Cannot poll, not connected", this->get_name().c_str());
+    ESP_LOGW(TAG, "[%s] Cannot poll, not connected", LOG_STR_ARG(this->get_log_name()));
     this->should_update_ = true;
     return;
   }
diff --git a/esphome/components/ble_client/sensor/ble_sensor.cpp b/esphome/components/ble_client/sensor/ble_sensor.cpp
index 1ddd50c307..cca77e6fd7 100644
--- a/esphome/components/ble_client/sensor/ble_sensor.cpp
+++ b/esphome/components/ble_client/sensor/ble_sensor.cpp
@@ -37,13 +37,13 @@ void BLESensor::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_t ga
   switch (event) {
     case ESP_GATTC_OPEN_EVT: {
       if (param->open.status == ESP_GATT_OK) {
-        ESP_LOGI(TAG, "[%s] Connected successfully!", this->get_name().c_str());
+        ESP_LOGI(TAG, "[%s] Connected successfully!", LOG_STR_ARG(this->get_log_name()));
         break;
       }
       break;
     }
     case ESP_GATTC_CLOSE_EVT: {
-      ESP_LOGW(TAG, "[%s] Disconnected!", this->get_name().c_str());
+      ESP_LOGW(TAG, "[%s] Disconnected!", LOG_STR_ARG(this->get_log_name()));
       this->status_set_warning();
       this->publish_state(NAN);
       break;
@@ -102,10 +102,10 @@ void BLESensor::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_t ga
     }
     case ESP_GATTC_NOTIFY_EVT: {
       if (param->notify.value_len == 0) {
-        ESP_LOGW(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: empty value", this->get_name().c_str());
+        ESP_LOGW(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: empty value", LOG_STR_ARG(this->get_log_name()));
         break;
       }
-      ESP_LOGD(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: handle=0x%x, value=0x%x", this->get_name().c_str(),
+      ESP_LOGD(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: handle=0x%x, value=0x%x", LOG_STR_ARG(this->get_log_name()),
                param->notify.handle, param->notify.value[0]);
       if (param->notify.handle != this->handle)
         break;
@@ -143,11 +143,11 @@ float BLESensor::parse_data_(uint8_t *value, uint16_t value_len) {
 
 void BLESensor::update() {
   if (this->node_state != espbt::ClientState::ESTABLISHED) {
-    ESP_LOGW(TAG, "[%s] Cannot poll, not connected", this->get_name().c_str());
+    ESP_LOGW(TAG, "[%s] Cannot poll, not connected", LOG_STR_ARG(this->get_log_name()));
     return;
   }
   if (this->handle == 0) {
-    ESP_LOGW(TAG, "[%s] Cannot poll, no service or characteristic found", this->get_name().c_str());
+    ESP_LOGW(TAG, "[%s] Cannot poll, no service or characteristic found", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
@@ -156,7 +156,7 @@ void BLESensor::update() {
   if (status) {
     this->status_set_warning();
     this->publish_state(NAN);
-    ESP_LOGW(TAG, "[%s] Error sending read request for sensor, status=%d", this->get_name().c_str(), status);
+    ESP_LOGW(TAG, "[%s] Error sending read request for sensor, status=%d", LOG_STR_ARG(this->get_log_name()), status);
   }
 }
 
diff --git a/esphome/components/ble_client/text_sensor/ble_text_sensor.cpp b/esphome/components/ble_client/text_sensor/ble_text_sensor.cpp
index f6df7b4336..c82822d429 100644
--- a/esphome/components/ble_client/text_sensor/ble_text_sensor.cpp
+++ b/esphome/components/ble_client/text_sensor/ble_text_sensor.cpp
@@ -38,7 +38,7 @@ void BLETextSensor::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_
   switch (event) {
     case ESP_GATTC_OPEN_EVT: {
       if (param->open.status == ESP_GATT_OK) {
-        ESP_LOGI(TAG, "[%s] Connected successfully!", this->get_name().c_str());
+        ESP_LOGI(TAG, "[%s] Connected successfully!", LOG_STR_ARG(this->get_log_name()));
         break;
       }
       break;
@@ -104,10 +104,10 @@ void BLETextSensor::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_
       if (param->notify.handle != this->handle)
         break;
       if (param->notify.value_len == 0) {
-        ESP_LOGW(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: empty value", this->get_name().c_str());
+        ESP_LOGW(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: empty value", LOG_STR_ARG(this->get_log_name()));
         break;
       }
-      ESP_LOGV(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: handle=0x%x, value=0x%x", this->get_name().c_str(),
+      ESP_LOGV(TAG, "[%s] ESP_GATTC_NOTIFY_EVT: handle=0x%x, value=0x%x", LOG_STR_ARG(this->get_log_name()),
                param->notify.handle, param->notify.value[0]);
       this->publish_state(reinterpret_cast<const char *>(param->notify.value), param->notify.value_len);
       break;
@@ -124,11 +124,11 @@ void BLETextSensor::gattc_event_handler(esp_gattc_cb_event_t event, esp_gatt_if_
 
 void BLETextSensor::update() {
   if (this->node_state != espbt::ClientState::ESTABLISHED) {
-    ESP_LOGW(TAG, "[%s] Cannot poll, not connected", this->get_name().c_str());
+    ESP_LOGW(TAG, "[%s] Cannot poll, not connected", LOG_STR_ARG(this->get_log_name()));
     return;
   }
   if (this->handle == 0) {
-    ESP_LOGW(TAG, "[%s] Cannot poll, no service or characteristic found", this->get_name().c_str());
+    ESP_LOGW(TAG, "[%s] Cannot poll, no service or characteristic found", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 
@@ -137,7 +137,7 @@ void BLETextSensor::update() {
   if (status) {
     this->status_set_warning();
     this->publish_state("");
-    ESP_LOGW(TAG, "[%s] Error sending read request for sensor, status=%d", this->get_name().c_str(), status);
+    ESP_LOGW(TAG, "[%s] Error sending read request for sensor, status=%d", LOG_STR_ARG(this->get_log_name()), status);
   }
 }
 
diff --git a/esphome/components/combination/combination.cpp b/esphome/components/combination/combination.cpp
index 0488fbb6ab..dcdabec8a2 100644
--- a/esphome/components/combination/combination.cpp
+++ b/esphome/components/combination/combination.cpp
@@ -30,14 +30,14 @@ void CombinationOneParameterComponent::add_source(Sensor *sensor, float value) {
 void CombinationNoParameterComponent::log_source_sensors() {
   ESP_LOGCONFIG(TAG, "  Source Sensors:");
   for (const auto &sensor : this->sensors_) {
-    ESP_LOGCONFIG(TAG, "    - %s", sensor->get_name().c_str());
+    ESP_LOGCONFIG(TAG, "    - %s", LOG_STR_ARG(sensor->get_log_name()));
   }
 }
 
 void CombinationOneParameterComponent::log_source_sensors() {
   ESP_LOGCONFIG(TAG, "  Source Sensors:");
   for (const auto &source : this->sensor_sources_) {
-    ESP_LOGCONFIG(TAG, "    - %s", source.sensor->get_name().c_str());
+    ESP_LOGCONFIG(TAG, "    - %s", LOG_STR_ARG(source.sensor->get_log_name()));
   }
 }
 
diff --git a/esphome/components/ct_clamp/ct_clamp_sensor.cpp b/esphome/components/ct_clamp/ct_clamp_sensor.cpp
index 6488c468c3..4c50c5ad04 100644
--- a/esphome/components/ct_clamp/ct_clamp_sensor.cpp
+++ b/esphome/components/ct_clamp/ct_clamp_sensor.cpp
@@ -40,7 +40,8 @@ void CTClampSensor::update() {
     if (rms_ac_squared > 0)
       rms_ac = std::sqrt(rms_ac_squared);
     ESP_LOGD(TAG, "'%s' - Raw AC Value: %.3fA after %" PRIu32 " different samples (%" PRIu32 " SPS)",
-             this->name_.c_str(), rms_ac, this->num_samples_, 1000 * this->num_samples_ / this->sample_duration_);
+             LOG_STR_ARG(this->get_log_name()), rms_ac, this->num_samples_,
+             1000 * this->num_samples_ / this->sample_duration_);
     this->publish_state(rms_ac);
   });
 
diff --git a/esphome/components/current_based/current_based_cover.cpp b/esphome/components/current_based/current_based_cover.cpp
index 0474397571..0c8e435fa2 100644
--- a/esphome/components/current_based/current_based_cover.cpp
+++ b/esphome/components/current_based/current_based_cover.cpp
@@ -70,20 +70,20 @@ void CurrentBasedCover::loop() {
       this->direction_idle_();
       this->malfunction_trigger_.trigger();
       ESP_LOGI(TAG, "'%s' - Malfunction detected during opening. Current flow detected in close circuit",
-               this->name_.c_str());
+               LOG_STR_ARG(this->get_log_name()));
     } else if (this->is_opening_blocked_()) {  // Blocked
-      ESP_LOGD(TAG, "'%s' - Obstacle detected during opening.", this->name_.c_str());
+      ESP_LOGD(TAG, "'%s' - Obstacle detected during opening.", LOG_STR_ARG(this->get_log_name()));
       this->direction_idle_();
       if (this->obstacle_rollback_ != 0) {
         this->set_timeout(ROLLBACK_TIMEOUT_ID, 300, [this]() {
-          ESP_LOGD(TAG, "'%s' - Rollback.", this->name_.c_str());
+          ESP_LOGD(TAG, "'%s' - Rollback.", LOG_STR_ARG(this->get_log_name()));
           this->target_position_ = clamp(this->position - this->obstacle_rollback_, 0.0F, 1.0F);
           this->start_direction_(COVER_OPERATION_CLOSING);
         });
       }
     } else if (this->is_initial_delay_finished_() && !this->is_opening_()) {  // End reached
       auto dur = (now - this->start_dir_time_) / 1e3f;
-      ESP_LOGD(TAG, "'%s' - Open position reached. Took %.1fs.", this->name_.c_str(), dur);
+      ESP_LOGD(TAG, "'%s' - Open position reached. Took %.1fs.", LOG_STR_ARG(this->get_log_name()), dur);
       this->direction_idle_(COVER_OPEN);
     }
   } else if (this->current_operation == COVER_OPERATION_CLOSING) {
@@ -91,25 +91,25 @@ void CurrentBasedCover::loop() {
       this->direction_idle_();
       this->malfunction_trigger_.trigger();
       ESP_LOGI(TAG, "'%s' - Malfunction detected during closing. Current flow detected in open circuit",
-               this->name_.c_str());
+               LOG_STR_ARG(this->get_log_name()));
     } else if (this->is_closing_blocked_()) {  // Blocked
-      ESP_LOGD(TAG, "'%s' - Obstacle detected during closing.", this->name_.c_str());
+      ESP_LOGD(TAG, "'%s' - Obstacle detected during closing.", LOG_STR_ARG(this->get_log_name()));
       this->direction_idle_();
       if (this->obstacle_rollback_ != 0) {
         this->set_timeout(ROLLBACK_TIMEOUT_ID, 300, [this]() {
-          ESP_LOGD(TAG, "'%s' - Rollback.", this->name_.c_str());
+          ESP_LOGD(TAG, "'%s' - Rollback.", LOG_STR_ARG(this->get_log_name()));
           this->target_position_ = clamp(this->position + this->obstacle_rollback_, 0.0F, 1.0F);
           this->start_direction_(COVER_OPERATION_OPENING);
         });
       }
     } else if (this->is_initial_delay_finished_() && !this->is_closing_()) {  // End reached
       auto dur = (now - this->start_dir_time_) / 1e3f;
-      ESP_LOGD(TAG, "'%s' - Close position reached. Took %.1fs.", this->name_.c_str(), dur);
+      ESP_LOGD(TAG, "'%s' - Close position reached. Took %.1fs.", LOG_STR_ARG(this->get_log_name()), dur);
       this->direction_idle_(COVER_CLOSED);
     }
   }
   if (now - this->start_dir_time_ > this->max_duration_) {
-    ESP_LOGD(TAG, "'%s' - Max duration reached. Stopping cover.", this->name_.c_str());
+    ESP_LOGD(TAG, "'%s' - Max duration reached. Stopping cover.", LOG_STR_ARG(this->get_log_name()));
     this->direction_idle_();
   }
 
diff --git a/esphome/components/dallas_temp/dallas_temp.cpp b/esphome/components/dallas_temp/dallas_temp.cpp
index 45101e4981..c2c8336d1f 100644
--- a/esphome/components/dallas_temp/dallas_temp.cpp
+++ b/esphome/components/dallas_temp/dallas_temp.cpp
@@ -53,7 +53,7 @@ void DallasTemperatureSensor::update() {
     }
 
     float tempc = this->get_temp_c_();
-    ESP_LOGD(TAG, "'%s': Got Temperature=%f°C", this->get_name().c_str(), tempc);
+    ESP_LOGD(TAG, "'%s': Got Temperature=%f°C", LOG_STR_ARG(this->get_log_name()), tempc);
     this->publish_state(tempc);
   });
 }
@@ -65,7 +65,7 @@ bool DallasTemperatureSensor::read_scratch_pad_() {
       i = this->bus_->read8();
     }
   } else {
-    ESP_LOGW(TAG, "'%s' - reading scratch pad failed bus reset", this->get_name().c_str());
+    ESP_LOGW(TAG, "'%s' - reading scratch pad failed bus reset", LOG_STR_ARG(this->get_log_name()));
     this->status_set_warning(LOG_STR("bus reset failed"));
   }
   return success;
diff --git a/esphome/components/dew_point/dew_point.cpp b/esphome/components/dew_point/dew_point.cpp
index 7012bcbb75..6c6a852334 100644
--- a/esphome/components/dew_point/dew_point.cpp
+++ b/esphome/components/dew_point/dew_point.cpp
@@ -36,7 +36,8 @@ void DewPointComponent::dump_config() {
                 "Sources\n"
                 "  Temperature: '%s'\n"
                 "  Humidity: '%s'",
-                this->temperature_sensor_->get_name().c_str(), this->humidity_sensor_->get_name().c_str());
+                LOG_STR_ARG(this->temperature_sensor_->get_log_name()),
+                LOG_STR_ARG(this->humidity_sensor_->get_log_name()));
 }
 
 float DewPointComponent::get_setup_priority() const { return setup_priority::DATA; }
@@ -75,8 +76,8 @@ void DewPointComponent::loop() {
   // Publish the calculated dew point
   this->publish_state(dew_point);
 
-  ESP_LOGD(TAG, "'%s' >> %.1f°C (T: %.1f°C, RH: %.1f%%)", this->get_name().c_str(), dew_point, this->temperature_value_,
-           this->humidity_value_);
+  ESP_LOGD(TAG, "'%s' >> %.1f°C (T: %.1f°C, RH: %.1f%%)", LOG_STR_ARG(this->get_log_name()), dew_point,
+           this->temperature_value_, this->humidity_value_);
 }
 
 }  // namespace esphome::dew_point
diff --git a/esphome/components/duty_cycle/duty_cycle_sensor.cpp b/esphome/components/duty_cycle/duty_cycle_sensor.cpp
index 69a41eb548..9c986192b1 100644
--- a/esphome/components/duty_cycle/duty_cycle_sensor.cpp
+++ b/esphome/components/duty_cycle/duty_cycle_sensor.cpp
@@ -36,7 +36,7 @@ void DutyCycleSensor::update() {
     const float total_time = float(now - this->last_update_);
 
     const float value = (on_time * 100.0f) / total_time;
-    ESP_LOGD(TAG, "'%s' Got duty cycle=%.1f%%", this->get_name().c_str(), value);
+    ESP_LOGD(TAG, "'%s' Got duty cycle=%.1f%%", LOG_STR_ARG(this->get_log_name()), value);
     this->publish_state(value);
   }
   this->last_update_ = now;
diff --git a/esphome/components/endstop/endstop_cover.cpp b/esphome/components/endstop/endstop_cover.cpp
index 25b5b54209..991f0d8f66 100644
--- a/esphome/components/endstop/endstop_cover.cpp
+++ b/esphome/components/endstop/endstop_cover.cpp
@@ -70,20 +70,20 @@ void EndstopCover::loop() {
 
   if (this->current_operation == COVER_OPERATION_OPENING && this->is_open_()) {
     float dur = (now - this->start_dir_time_) / 1e3f;
-    ESP_LOGD(TAG, "'%s' - Open endstop reached. Took %.1fs.", this->name_.c_str(), dur);
+    ESP_LOGD(TAG, "'%s' - Open endstop reached. Took %.1fs.", LOG_STR_ARG(this->get_log_name()), dur);
 
     this->start_direction_(COVER_OPERATION_IDLE);
     this->position = COVER_OPEN;
     this->publish_state();
   } else if (this->current_operation == COVER_OPERATION_CLOSING && this->is_closed_()) {
     float dur = (now - this->start_dir_time_) / 1e3f;
-    ESP_LOGD(TAG, "'%s' - Close endstop reached. Took %.1fs.", this->name_.c_str(), dur);
+    ESP_LOGD(TAG, "'%s' - Close endstop reached. Took %.1fs.", LOG_STR_ARG(this->get_log_name()), dur);
 
     this->start_direction_(COVER_OPERATION_IDLE);
     this->position = COVER_CLOSED;
     this->publish_state();
   } else if (now - this->start_dir_time_ > this->max_duration_) {
-    ESP_LOGD(TAG, "'%s' - Max duration reached. Stopping cover.", this->name_.c_str());
+    ESP_LOGD(TAG, "'%s' - Max duration reached. Stopping cover.", LOG_STR_ARG(this->get_log_name()));
     this->start_direction_(COVER_OPERATION_IDLE);
     this->publish_state();
   }
diff --git a/esphome/components/esp32_camera/esp32_camera.cpp b/esphome/components/esp32_camera/esp32_camera.cpp
index ef29fc9b25..b14d76b904 100644
--- a/esphome/components/esp32_camera/esp32_camera.cpp
+++ b/esphome/components/esp32_camera/esp32_camera.cpp
@@ -132,9 +132,9 @@ void ESP32Camera::dump_config() {
                 "  External Clock: Pin:%d Frequency:%u\n"
                 "  I2C Pins: SDA:%d SCL:%d\n"
                 "  Reset Pin: %d",
-                this->name_.c_str(), YESNO(this->is_internal()), conf.pin_d0, conf.pin_d1, conf.pin_d2, conf.pin_d3,
-                conf.pin_d4, conf.pin_d5, conf.pin_d6, conf.pin_d7, conf.pin_vsync, conf.pin_href, conf.pin_pclk,
-                conf.pin_xclk, conf.xclk_freq_hz, conf.pin_sccb_sda, conf.pin_sccb_scl, conf.pin_reset);
+                LOG_STR_ARG(this->get_log_name()), YESNO(this->is_internal()), conf.pin_d0, conf.pin_d1, conf.pin_d2,
+                conf.pin_d3, conf.pin_d4, conf.pin_d5, conf.pin_d6, conf.pin_d7, conf.pin_vsync, conf.pin_href,
+                conf.pin_pclk, conf.pin_xclk, conf.xclk_freq_hz, conf.pin_sccb_sda, conf.pin_sccb_scl, conf.pin_reset);
 
   ESP_LOGCONFIG(TAG, "  Resolution: %s", frame_size_to_str(this->config_.frame_size));
   ESP_LOGCONFIG(TAG, "  Pixel Format: %s", pixel_format_to_str(this->config_.pixel_format));
diff --git a/esphome/components/esp32_touch/esp32_touch.cpp b/esphome/components/esp32_touch/esp32_touch.cpp
index ed7d0bd7cb..2de201ccf7 100644
--- a/esphome/components/esp32_touch/esp32_touch.cpp
+++ b/esphome/components/esp32_touch/esp32_touch.cpp
@@ -346,13 +346,13 @@ void ESP32TouchComponent::loop() {
         child->publish_state(new_state);
 #ifdef USE_ESP32_VARIANT_ESP32
         ESP_LOGV(TAG, "Touch Pad '%s' state: %s (value: %" PRIu32 ", threshold: %" PRIu32 ")",
-                 child->get_name().c_str(), ONOFF(new_state), value, child->get_threshold());
+                 LOG_STR_ARG(child->get_log_name()), ONOFF(new_state), value, child->get_threshold());
 #else
         if (new_state) {
           ESP_LOGV(TAG, "Touch Pad '%s' state: ON (value: %" PRIu32 ", benchmark: %" PRIu32 ", threshold: %" PRIu32 ")",
-                   child->get_name().c_str(), value, benchmark, child->get_threshold());
+                   LOG_STR_ARG(child->get_log_name()), value, benchmark, child->get_threshold());
         } else {
-          ESP_LOGV(TAG, "Touch Pad '%s' state: OFF", child->get_name().c_str());
+          ESP_LOGV(TAG, "Touch Pad '%s' state: OFF", LOG_STR_ARG(child->get_log_name()));
         }
 #endif
       }
@@ -475,7 +475,8 @@ void ESP32TouchComponent::process_setup_mode_logging_(uint32_t now) {
       child->value_ = smooth_value;
 
 #ifdef USE_ESP32_VARIANT_ESP32
-      ESP_LOGD(TAG, "Touch Pad '%s' (Ch%d): %" PRIu32, child->get_name().c_str(), child->channel_id_, smooth_value);
+      ESP_LOGD(TAG, "Touch Pad '%s' (Ch%d): %" PRIu32, LOG_STR_ARG(child->get_log_name()), child->channel_id_,
+               smooth_value);
 #else
       uint32_t benchmark = 0;
       touch_channel_read_data(child->chan_handle_, TOUCH_CHAN_DATA_TYPE_BENCHMARK, &benchmark);
@@ -484,7 +485,7 @@ void ESP32TouchComponent::process_setup_mode_logging_(uint32_t now) {
       ESP_LOGD(TAG,
                "Touch Pad '%s' (Ch%d): value=%" PRIu32 ", benchmark=%" PRIu32 ", difference=%" PRId32
                " (set threshold < %" PRId32 " to detect touch)",
-               child->get_name().c_str(), child->channel_id_, smooth_value, benchmark, difference, difference);
+               LOG_STR_ARG(child->get_log_name()), child->channel_id_, smooth_value, benchmark, difference, difference);
 #endif
     }
     this->setup_mode_last_log_print_ = now;
@@ -496,7 +497,7 @@ void ESP32TouchComponent::publish_initial_state_if_needed_(ESP32TouchBinarySenso
     if (now > INITIAL_STATE_DELAY_MS) {
       child->publish_initial_state(false);
       child->initial_state_published_ = true;
-      ESP_LOGV(TAG, "Touch Pad '%s' state: OFF (initial)", child->get_name().c_str());
+      ESP_LOGV(TAG, "Touch Pad '%s' state: OFF (initial)", LOG_STR_ARG(child->get_log_name()));
     }
   }
 }
diff --git a/esphome/components/feedback/feedback_cover.cpp b/esphome/components/feedback/feedback_cover.cpp
index 8fa56bd370..d59c3d1e74 100644
--- a/esphome/components/feedback/feedback_cover.cpp
+++ b/esphome/components/feedback/feedback_cover.cpp
@@ -98,7 +98,7 @@ void FeedbackCover::set_open_sensor(binary_sensor::BinarySensor *open_feedback)
 
   // setup callbacks to react to sensor changes
   open_feedback->add_on_state_callback([this](bool state) {
-    ESP_LOGD(TAG, "'%s' - Open feedback '%s'.", this->name_.c_str(),
+    ESP_LOGD(TAG, "'%s' - Open feedback '%s'.", LOG_STR_ARG(this->get_log_name()),
              state ? LOG_STR_LITERAL("STARTED") : LOG_STR_LITERAL("ENDED"));
     this->recompute_position_();
     if (!state && this->infer_endstop_ && this->current_trigger_operation_ == COVER_OPERATION_OPENING) {
@@ -112,7 +112,7 @@ void FeedbackCover::set_close_sensor(binary_sensor::BinarySensor *close_feedback
   this->close_feedback_ = close_feedback;
 
   close_feedback->add_on_state_callback([this](bool state) {
-    ESP_LOGD(TAG, "'%s' - Close feedback '%s'.", this->name_.c_str(),
+    ESP_LOGD(TAG, "'%s' - Close feedback '%s'.", LOG_STR_ARG(this->get_log_name()),
              state ? LOG_STR_LITERAL("STARTED") : LOG_STR_LITERAL("ENDED"));
     this->recompute_position_();
     if (!state && this->infer_endstop_ && this->current_trigger_operation_ == COVER_OPERATION_CLOSING) {
@@ -151,7 +151,7 @@ void FeedbackCover::endstop_reached_(bool open_endstop) {
   // from a position slightly past the endpoint
   if (this->current_trigger_operation_ == (open_endstop ? COVER_OPERATION_OPENING : COVER_OPERATION_CLOSING)) {
     float dur = (now - this->start_dir_time_) / 1e3f;
-    ESP_LOGD(TAG, "'%s' - %s endstop reached. Took %.1fs.", this->name_.c_str(),
+    ESP_LOGD(TAG, "'%s' - %s endstop reached. Took %.1fs.", LOG_STR_ARG(this->get_log_name()),
              open_endstop ? LOG_STR_LITERAL("Open") : LOG_STR_LITERAL("Close"), dur);
 
     // if there is no external mechanism, stop the cover
@@ -198,7 +198,7 @@ void FeedbackCover::set_close_obstacle_sensor(binary_sensor::BinarySensor *close
   close_obstacle->add_on_state_callback([this](bool state) {
     if (state && (this->current_operation == COVER_OPERATION_CLOSING ||
                   this->current_trigger_operation_ == COVER_OPERATION_CLOSING)) {
-      ESP_LOGD(TAG, "'%s' - Close obstacle detected.", this->name_.c_str());
+      ESP_LOGD(TAG, "'%s' - Close obstacle detected.", LOG_STR_ARG(this->get_log_name()));
       this->start_direction_(COVER_OPERATION_IDLE);
 
       if (this->obstacle_rollback_) {
@@ -215,7 +215,7 @@ void FeedbackCover::set_open_obstacle_sensor(binary_sensor::BinarySensor *open_o
   open_obstacle->add_on_state_callback([this](bool state) {
     if (state && (this->current_operation == COVER_OPERATION_OPENING ||
                   this->current_trigger_operation_ == COVER_OPERATION_OPENING)) {
-      ESP_LOGD(TAG, "'%s' - Open obstacle detected.", this->name_.c_str());
+      ESP_LOGD(TAG, "'%s' - Open obstacle detected.", LOG_STR_ARG(this->get_log_name()));
       this->start_direction_(COVER_OPERATION_IDLE);
 
       if (this->obstacle_rollback_) {
@@ -251,7 +251,7 @@ void FeedbackCover::loop() {
           this->start_overshoot_time_ = now;
         } else if (now - this->start_overshoot_time_ > this->overshoot_duration_ ||
                    now - this->start_dir_time_ > this->max_duration_) {
-          ESP_LOGD(TAG, "'%s' - Overshoot duration reached. Stopping cover.", this->name_.c_str());
+          ESP_LOGD(TAG, "'%s' - Overshoot duration reached. Stopping cover.", LOG_STR_ARG(this->get_log_name()));
           this->start_direction_(COVER_OPERATION_IDLE);
         }
 #endif
@@ -259,7 +259,7 @@ void FeedbackCover::loop() {
         this->start_direction_(COVER_OPERATION_IDLE);
       }
     } else if (now - this->start_dir_time_ > this->max_duration_) {
-      ESP_LOGD(TAG, "'%s' - Max duration reached. Stopping cover.", this->name_.c_str());
+      ESP_LOGD(TAG, "'%s' - Max duration reached. Stopping cover.", LOG_STR_ARG(this->get_log_name()));
       this->start_direction_(COVER_OPERATION_IDLE);
     }
   }
@@ -390,7 +390,7 @@ void FeedbackCover::start_direction_(CoverOperation dir) {
   // check if there is an obstacle to start the new operation -> abort without any change
   // the case when an obstacle appears while moving is handled in the callback
   if (obstacle != nullptr && obstacle->state) {
-    ESP_LOGD(TAG, "'%s' - %s obstacle detected. Action not started.", this->name_.c_str(),
+    ESP_LOGD(TAG, "'%s' - %s obstacle detected. Action not started.", LOG_STR_ARG(this->get_log_name()),
              dir == COVER_OPERATION_OPENING ? LOG_STR_LITERAL("Open") : LOG_STR_LITERAL("Close"));
     return;
   }
@@ -401,13 +401,13 @@ void FeedbackCover::start_direction_(CoverOperation dir) {
   if (this->direction_change_waittime_.has_value() && dir != COVER_OPERATION_IDLE &&
       this->current_operation != COVER_OPERATION_IDLE && dir != this->current_operation) {
     const uint32_t waittime = *this->direction_change_waittime_;
-    ESP_LOGD(TAG, "'%s' - Reversing direction.", this->name_.c_str());
+    ESP_LOGD(TAG, "'%s' - Reversing direction.", LOG_STR_ARG(this->get_log_name()));
     this->start_direction_(COVER_OPERATION_IDLE);
     this->set_timeout(DIRECTION_CHANGE_TIMEOUT_ID, waittime, [this, dir]() { this->start_direction_(dir); });
   } else {
     this->set_current_operation_(dir, true);
     this->prev_command_trigger_ = trig;
-    ESP_LOGD(TAG, "'%s' - Firing '%s' trigger.", this->name_.c_str(),
+    ESP_LOGD(TAG, "'%s' - Firing '%s' trigger.", LOG_STR_ARG(this->get_log_name()),
              dir == COVER_OPERATION_OPENING   ? LOG_STR_LITERAL("OPEN")
              : dir == COVER_OPERATION_CLOSING ? LOG_STR_LITERAL("CLOSE")
                                               : LOG_STR_LITERAL("STOP"));
diff --git a/esphome/components/gpio/switch/gpio_switch.cpp b/esphome/components/gpio/switch/gpio_switch.cpp
index 68086d9466..4626916606 100644
--- a/esphome/components/gpio/switch/gpio_switch.cpp
+++ b/esphome/components/gpio/switch/gpio_switch.cpp
@@ -28,7 +28,7 @@ void GPIOSwitch::dump_config() {
     for (auto *lock : this->interlock_) {
       if (lock == this)
         continue;
-      ESP_LOGCONFIG(TAG, "    %s", lock->get_name().c_str());
+      ESP_LOGCONFIG(TAG, "    %s", LOG_STR_ARG(lock->get_log_name()));
     }
   }
 #endif
diff --git a/esphome/components/he60r/he60r.cpp b/esphome/components/he60r/he60r.cpp
index 7c67c5ffd3..3e9aa3c8e6 100644
--- a/esphome/components/he60r/he60r.cpp
+++ b/esphome/components/he60r/he60r.cpp
@@ -58,7 +58,7 @@ void HE60rCover::endstop_reached_(CoverOperation operation) {
     this->current_operation = COVER_OPERATION_IDLE;
     if (this->last_command_ == operation) {
       float dur = (float) (now - this->start_dir_time_) / 1e3f;
-      ESP_LOGD(TAG, "'%s' - %s endstop reached. Took %.1fs.", this->name_.c_str(),
+      ESP_LOGD(TAG, "'%s' - %s endstop reached. Took %.1fs.", LOG_STR_ARG(this->get_log_name()),
                operation == COVER_OPERATION_OPENING ? LOG_STR_LITERAL("Open") : LOG_STR_LITERAL("Close"), dur);
     }
     this->publish_state();
@@ -213,7 +213,7 @@ void HE60rCover::start_direction_(CoverOperation dir) {
   this->last_command_ = dir;
   if (this->current_operation == dir)
     return;
-  ESP_LOGD(TAG, "'%s' - Direction '%s' requested.", this->name_.c_str(),
+  ESP_LOGD(TAG, "'%s' - Direction '%s' requested.", LOG_STR_ARG(this->get_log_name()),
            dir == COVER_OPERATION_OPENING   ? LOG_STR_LITERAL("OPEN")
            : dir == COVER_OPERATION_CLOSING ? LOG_STR_LITERAL("CLOSE")
                                             : LOG_STR_LITERAL("STOP"));
@@ -229,7 +229,7 @@ void HE60rCover::start_direction_(CoverOperation dir) {
       // just stop and reverse
       this->toggles_needed_ = 2;
     }
-    ESP_LOGD(TAG, "'%s' - Reversing direction.", this->name_.c_str());
+    ESP_LOGD(TAG, "'%s' - Reversing direction.", LOG_STR_ARG(this->get_log_name()));
   }
   this->start_dir_time_ = millis();
 }
diff --git a/esphome/components/homeassistant/button/homeassistant_button.cpp b/esphome/components/homeassistant/button/homeassistant_button.cpp
index 6cf1c87eaa..85ed0c42e9 100644
--- a/esphome/components/homeassistant/button/homeassistant_button.cpp
+++ b/esphome/components/homeassistant/button/homeassistant_button.cpp
@@ -26,7 +26,7 @@ void HomeassistantButton::press_action() {
 
 #ifdef USE_API_WIZARD_LINKED_INPUTS
   if (this->entity_id_[0] == '\0') {
-    ESP_LOGW(TAG, "'%s': No entity ID set yet", this->get_name().c_str());
+    ESP_LOGW(TAG, "'%s': No entity ID set yet", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 #endif
diff --git a/esphome/components/homeassistant/number/homeassistant_number.cpp b/esphome/components/homeassistant/number/homeassistant_number.cpp
index df92aad38e..fabe2d8736 100644
--- a/esphome/components/homeassistant/number/homeassistant_number.cpp
+++ b/esphome/components/homeassistant/number/homeassistant_number.cpp
@@ -31,7 +31,7 @@ void HomeassistantNumber::min_retrieved_(StringRef min) {
     ESP_LOGE(TAG, "'%s': Can't convert 'min' value '%s' to number!", this->entity_id_, min.c_str());
     return;
   }
-  ESP_LOGD(TAG, "'%s': Min retrieved: %s", get_name().c_str(), min.c_str());
+  ESP_LOGD(TAG, "'%s': Min retrieved: %s", LOG_STR_ARG(this->get_log_name()), min.c_str());
   this->traits.set_min_value(min_value.value());
 }
 
@@ -41,7 +41,7 @@ void HomeassistantNumber::max_retrieved_(StringRef max) {
     ESP_LOGE(TAG, "'%s': Can't convert 'max' value '%s' to number!", this->entity_id_, max.c_str());
     return;
   }
-  ESP_LOGD(TAG, "'%s': Max retrieved: %s", get_name().c_str(), max.c_str());
+  ESP_LOGD(TAG, "'%s': Max retrieved: %s", LOG_STR_ARG(this->get_log_name()), max.c_str());
   this->traits.set_max_value(max_value.value());
 }
 
@@ -51,7 +51,7 @@ void HomeassistantNumber::step_retrieved_(StringRef step) {
     ESP_LOGE(TAG, "'%s': Can't convert 'step' value '%s' to number!", this->entity_id_, step.c_str());
     return;
   }
-  ESP_LOGD(TAG, "'%s': Step Retrieved %s", get_name().c_str(), step.c_str());
+  ESP_LOGD(TAG, "'%s': Step Retrieved %s", LOG_STR_ARG(this->get_log_name()), step.c_str());
   this->traits.set_step(step_value.value());
 }
 
@@ -82,7 +82,7 @@ void HomeassistantNumber::control(float value) {
 
 #ifdef USE_API_WIZARD_LINKED_INPUTS
   if (this->entity_id_[0] == '\0') {
-    ESP_LOGW(TAG, "'%s': No entity ID set yet", this->get_name().c_str());
+    ESP_LOGW(TAG, "'%s': No entity ID set yet", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 #endif
diff --git a/esphome/components/homeassistant/select/homeassistant_select.cpp b/esphome/components/homeassistant/select/homeassistant_select.cpp
index 189a6b1f37..f8e658ac8f 100644
--- a/esphome/components/homeassistant/select/homeassistant_select.cpp
+++ b/esphome/components/homeassistant/select/homeassistant_select.cpp
@@ -232,7 +232,7 @@ void HomeassistantSelect::control(size_t index) {
 
 #ifdef USE_API_WIZARD_LINKED_INPUTS
   if (this->entity_id_[0] == '\0') {
-    ESP_LOGW(TAG, "'%s': No entity ID set yet", this->get_name().c_str());
+    ESP_LOGW(TAG, "'%s': No entity ID set yet", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 #endif
diff --git a/esphome/components/homeassistant/switch/homeassistant_switch.cpp b/esphome/components/homeassistant/switch/homeassistant_switch.cpp
index 841f16df20..584573d881 100644
--- a/esphome/components/homeassistant/switch/homeassistant_switch.cpp
+++ b/esphome/components/homeassistant/switch/homeassistant_switch.cpp
@@ -42,7 +42,7 @@ void HomeassistantSwitch::write_state(bool state) {
 
 #ifdef USE_API_WIZARD_LINKED_INPUTS
   if (this->entity_id_[0] == '\0') {
-    ESP_LOGW(TAG, "'%s': No entity ID set yet", this->get_name().c_str());
+    ESP_LOGW(TAG, "'%s': No entity ID set yet", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 #endif
diff --git a/esphome/components/homeassistant/text/homeassistant_text.cpp b/esphome/components/homeassistant/text/homeassistant_text.cpp
index 7155f6ee18..6c006224dc 100644
--- a/esphome/components/homeassistant/text/homeassistant_text.cpp
+++ b/esphome/components/homeassistant/text/homeassistant_text.cpp
@@ -81,7 +81,7 @@ void HomeassistantText::control(const std::string &value) {
 
 #ifdef USE_API_WIZARD_LINKED_INPUTS
   if (this->entity_id_[0] == '\0') {
-    ESP_LOGW(TAG, "'%s': No entity ID set yet", this->get_name().c_str());
+    ESP_LOGW(TAG, "'%s': No entity ID set yet", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 #endif
diff --git a/esphome/components/hx711/hx711.cpp b/esphome/components/hx711/hx711.cpp
index 48afc0192d..bccafa29b8 100644
--- a/esphome/components/hx711/hx711.cpp
+++ b/esphome/components/hx711/hx711.cpp
@@ -25,7 +25,7 @@ void HX711Sensor::update() {
   uint32_t result;
   if (this->read_sensor_(&result)) {
     int32_t value = static_cast<int32_t>(result);
-    ESP_LOGD(TAG, "'%s': Got value %" PRId32, this->name_.c_str(), value);
+    ESP_LOGD(TAG, "'%s': Got value %" PRId32, LOG_STR_ARG(this->get_log_name()), value);
     this->publish_state(value);
   }
 }
diff --git a/esphome/components/ir_rf_base/ir_rf_base.cpp b/esphome/components/ir_rf_base/ir_rf_base.cpp
index 91db4252c0..4bfdc7b7ef 100644
--- a/esphome/components/ir_rf_base/ir_rf_base.cpp
+++ b/esphome/components/ir_rf_base/ir_rf_base.cpp
@@ -143,7 +143,7 @@ bool IrRfEntity::expect_api_reply_(api::APIConnection *conn) {
   if (this->api_reply_ == ApiReply::API_REPLY_WAITING)
     this->finish_api_reply_(false);
   if (this->api_reply_ != ApiReply::API_REPLY_NONE && !this->send_api_reply_()) {
-    ESP_LOGW(TAG, "'%s': transmit %s", this->get_name().c_str(), LOG_STR_LITERAL("refused, reply still owed"));
+    ESP_LOGW(TAG, "'%s': transmit %s", LOG_STR_ARG(this->get_log_name()), LOG_STR_LITERAL("refused, reply still owed"));
     this->refuse_api_call_(conn);
     return false;
   }
@@ -198,13 +198,14 @@ void IrRfEntity::loop() {
   if (this->api_reply_ != ApiReply::API_REPLY_WAITING) {
     if (this->send_api_reply_() || remaining > 0)
       return;
-    ESP_LOGW(TAG, "'%s': transmit %s", this->get_name().c_str(), LOG_STR_LITERAL("reply dropped, client not reading"));
+    ESP_LOGW(TAG, "'%s': transmit %s", LOG_STR_ARG(this->get_log_name()),
+             LOG_STR_LITERAL("reply dropped, client not reading"));
     this->clear_api_reply_();
     return;
   }
   if (remaining > 0)
     return;
-  ESP_LOGW(TAG, "'%s': transmit %s", this->get_name().c_str(), LOG_STR_LITERAL("never reported completion"));
+  ESP_LOGW(TAG, "'%s': transmit %s", LOG_STR_ARG(this->get_log_name()), LOG_STR_LITERAL("never reported completion"));
   this->finish_api_reply_(false);
 }
 
diff --git a/esphome/components/ir_rf_proxy/ir_rf_proxy.cpp b/esphome/components/ir_rf_proxy/ir_rf_proxy.cpp
index 0eae11d1a5..c88f131591 100644
--- a/esphome/components/ir_rf_proxy/ir_rf_proxy.cpp
+++ b/esphome/components/ir_rf_proxy/ir_rf_proxy.cpp
@@ -17,7 +17,7 @@ void IrRfProxy::dump_config() {
                 "IR Proxy '%s'\n"
                 "  Supports Transmitter: %s\n"
                 "  Supports Receiver: %s",
-                this->get_name().c_str(), YESNO(this->get_supports_transmitter()),
+                LOG_STR_ARG(this->get_log_name()), YESNO(this->get_supports_transmitter()),
                 YESNO(this->get_supports_receiver()));
 
   if (this->is_rf()) {
@@ -44,7 +44,7 @@ void RfProxy::dump_config() {
                 "RF Proxy '%s'\n"
                 "  Supports Transmitter: %s\n"
                 "  Supports Receiver: %s",
-                this->get_name().c_str(), YESNO(this->get_supports_transmitter()),
+                LOG_STR_ARG(this->get_log_name()), YESNO(this->get_supports_transmitter()),
                 YESNO(this->get_supports_receiver()));
 
   const auto &traits = this->traits_;
diff --git a/esphome/components/ld6002b/ld6002b.cpp b/esphome/components/ld6002b/ld6002b.cpp
index 93a2ea341f..59010ed910 100644
--- a/esphome/components/ld6002b/ld6002b.cpp
+++ b/esphome/components/ld6002b/ld6002b.cpp
@@ -1058,8 +1058,8 @@ void LD6002BComponent::publish_number_clamped_(number::Number *number, float val
   // Outside the declared range the user cannot write the value back, so publish
   // what they can reach and say what the module actually sent.
   if (value < min_value || value > max_value) {
-    ESP_LOGW(TAG, "'%s': module reported %.1f, clamped to %.1f..%.1f", number->get_name().c_str(), value, min_value,
-             max_value);
+    ESP_LOGW(TAG, "'%s': module reported %.1f, clamped to %.1f..%.1f", LOG_STR_ARG(number->get_log_name()), value,
+             min_value, max_value);
     value = std::clamp(value, min_value, max_value);
   }
   number->publish_state(value);
diff --git a/esphome/components/max31856/max31856.cpp b/esphome/components/max31856/max31856.cpp
index bdb47216da..864f58dc04 100644
--- a/esphome/components/max31856/max31856.cpp
+++ b/esphome/components/max31856/max31856.cpp
@@ -94,28 +94,28 @@ bool MAX31856Sensor::has_fault_() {
   this->status_set_warning();
 
   if ((faults & MAX31856_FAULT_CJRANGE) == MAX31856_FAULT_CJRANGE) {
-    ESP_LOGW(TAG, "Cold Junction Out-of-Range: '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Cold Junction Out-of-Range: '%s'", LOG_STR_ARG(this->get_log_name()));
   }
   if ((faults & MAX31856_FAULT_TCRANGE) == MAX31856_FAULT_TCRANGE) {
-    ESP_LOGW(TAG, "Thermocouple Out-of-Range: '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Thermocouple Out-of-Range: '%s'", LOG_STR_ARG(this->get_log_name()));
   }
   if ((faults & MAX31856_FAULT_CJHIGH) == MAX31856_FAULT_CJHIGH) {
-    ESP_LOGW(TAG, "Cold-Junction High Fault: '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Cold-Junction High Fault: '%s'", LOG_STR_ARG(this->get_log_name()));
   }
   if ((faults & MAX31856_FAULT_CJLOW) == MAX31856_FAULT_CJLOW) {
-    ESP_LOGW(TAG, "Cold-Junction Low Fault: '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Cold-Junction Low Fault: '%s'", LOG_STR_ARG(this->get_log_name()));
   }
   if ((faults & MAX31856_FAULT_TCHIGH) == MAX31856_FAULT_TCHIGH) {
-    ESP_LOGW(TAG, "Thermocouple Temperature High Fault: '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Thermocouple Temperature High Fault: '%s'", LOG_STR_ARG(this->get_log_name()));
   }
   if ((faults & MAX31856_FAULT_TCLOW) == MAX31856_FAULT_TCLOW) {
-    ESP_LOGW(TAG, "Thermocouple Temperature Low Fault: '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Thermocouple Temperature Low Fault: '%s'", LOG_STR_ARG(this->get_log_name()));
   }
   if ((faults & MAX31856_FAULT_OVUV) == MAX31856_FAULT_OVUV) {
-    ESP_LOGW(TAG, "Overvoltage or Undervoltage Input Fault: '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Overvoltage or Undervoltage Input Fault: '%s'", LOG_STR_ARG(this->get_log_name()));
   }
   if ((faults & MAX31856_FAULT_OPEN) == MAX31856_FAULT_OPEN) {
-    ESP_LOGW(TAG, "Thermocouple Open-Circuit Fault (possibly not connected): '%s'", this->name_.c_str());
+    ESP_LOGW(TAG, "Thermocouple Open-Circuit Fault (possibly not connected): '%s'", LOG_STR_ARG(this->get_log_name()));
   }
 
   return true;
diff --git a/esphome/components/max31888/max31888.cpp b/esphome/components/max31888/max31888.cpp
index 5ff8e6f1ef..3de8c33d76 100644
--- a/esphome/components/max31888/max31888.cpp
+++ b/esphome/components/max31888/max31888.cpp
@@ -66,7 +66,7 @@ void MAX31888Sensor::update() {
       return;
     }
     const float temperature = raw * MAX31888_DEGREES_PER_LSB;
-    ESP_LOGD(TAG, "'%s': Got Temperature=%.3f°C", this->get_name().c_str(), temperature);
+    ESP_LOGD(TAG, "'%s': Got Temperature=%.3f°C", LOG_STR_ARG(this->get_log_name()), temperature);
     this->status_clear_warning();
     this->publish_state(temperature);
   });
diff --git a/esphome/components/max6675/max6675.cpp b/esphome/components/max6675/max6675.cpp
index 2fc8dbb73d..2207106ed0 100644
--- a/esphome/components/max6675/max6675.cpp
+++ b/esphome/components/max6675/max6675.cpp
@@ -39,7 +39,7 @@ void MAX6675Sensor::read_data_() {
   }
 
   float temperature = float(val >> 3) / 4.0f;
-  ESP_LOGD(TAG, "'%s': Got temperature=%.1f°C", this->name_.c_str(), temperature);
+  ESP_LOGD(TAG, "'%s': Got temperature=%.1f°C", LOG_STR_ARG(this->get_log_name()), temperature);
   this->publish_state(temperature);
   this->status_clear_warning();
 }
diff --git a/esphome/components/mcp9808/mcp9808.cpp b/esphome/components/mcp9808/mcp9808.cpp
index 47df37f456..c9c3c1c851 100644
--- a/esphome/components/mcp9808/mcp9808.cpp
+++ b/esphome/components/mcp9808/mcp9808.cpp
@@ -20,21 +20,21 @@ void MCP9808Sensor::setup() {
   uint16_t manu = 0;
   if (!this->read_byte_16(MCP9808_REG_MANUF_ID, &manu) || manu != MCP9808_MANUF_ID) {
     this->mark_failed();
-    ESP_LOGE(TAG, "Incorrect manufacturer ID (%X) for '%s'", manu, this->name_.c_str());
+    ESP_LOGE(TAG, "Incorrect manufacturer ID (%X) for '%s'", manu, LOG_STR_ARG(this->get_log_name()));
     return;
   }
   uint16_t dev_id = 0;
   if (!this->read_byte_16(MCP9808_REG_DEVICE_ID, &dev_id) || dev_id != MCP9808_DEV_ID) {
     this->mark_failed();
-    ESP_LOGE(TAG, "Incorrect device ID (%X) for '%s'", dev_id, this->name_.c_str());
+    ESP_LOGE(TAG, "Incorrect device ID (%X) for '%s'", dev_id, LOG_STR_ARG(this->get_log_name()));
     return;
   }
 }
 void MCP9808Sensor::dump_config() {
-  ESP_LOGCONFIG(TAG, "%s:", this->name_.c_str());
+  ESP_LOGCONFIG(TAG, "%s:", LOG_STR_ARG(this->get_log_name()));
   LOG_I2C_DEVICE(this);
   if (this->is_failed()) {
-    ESP_LOGE(TAG, ESP_LOG_MSG_COMM_FAIL_FOR, this->name_.c_str());
+    ESP_LOGE(TAG, ESP_LOG_MSG_COMM_FAIL_FOR, LOG_STR_ARG(this->get_log_name()));
   }
   LOG_UPDATE_INTERVAL(this);
   LOG_SENSOR("  ", "Temperature", this);
@@ -68,7 +68,7 @@ void MCP9808Sensor::update() {
     return;
   }
 
-  ESP_LOGD(TAG, "%s: Got temperature=%.4f°C", this->name_.c_str(), temp);
+  ESP_LOGD(TAG, "%s: Got temperature=%.4f°C", LOG_STR_ARG(this->get_log_name()), temp);
   this->publish_state(temp);
   this->status_clear_warning();
 }
diff --git a/esphome/components/mlx90614/mlx90614.cpp b/esphome/components/mlx90614/mlx90614.cpp
index a67d770cc3..c85223b142 100644
--- a/esphome/components/mlx90614/mlx90614.cpp
+++ b/esphome/components/mlx90614/mlx90614.cpp
@@ -174,7 +174,7 @@ void MLX90614Component::update() {
 
     // Bit 15 set means the device flagged the reading as invalid
     const float temperature = (raw & 0x8000) ? NAN : raw * 0.02f - 273.15f;
-    ESP_LOGD(TAG, "'%s': Got temperature=%.1f°C", sensor->get_name().c_str(), temperature);
+    ESP_LOGD(TAG, "'%s': Got temperature=%.1f°C", LOG_STR_ARG(sensor->get_log_name()), temperature);
     sensor->publish_state(temperature);
     return ec;
   };
diff --git a/esphome/components/modbus_controller/number/modbus_number.cpp b/esphome/components/modbus_controller/number/modbus_number.cpp
index f33fc36b0a..6d22887244 100644
--- a/esphome/components/modbus_controller/number/modbus_number.cpp
+++ b/esphome/components/modbus_controller/number/modbus_number.cpp
@@ -57,7 +57,8 @@ void ModbusNumber::control(float value) {
         bytes.push_back(word_bytes[1]);
       }
       if (!this->send_raw_frame_deprecated_(std::span<const uint8_t>(bytes.data(), bytes.size()))) {
-        ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published", this->get_name().c_str());
+        ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published",
+                 LOG_STR_ARG(this->get_log_name()));
         return;
       }
       this->publish_state(value);
@@ -82,7 +83,7 @@ void ModbusNumber::control(float value) {
 
   ESP_LOGD(TAG,
            "Updating register: connected Sensor=%s start address=0x%X register count=%d new value=%.02f (val=%.02f)",
-           this->get_name().c_str(), this->start_address, this->entity_count(), value, write_value);
+           LOG_STR_ARG(this->get_log_name()), this->start_address, this->entity_count(), value, write_value);
 
   bool queued;
   if (this->entity_count() == 1 && !this->use_write_multiple_) {
@@ -91,7 +92,8 @@ void ModbusNumber::control(float value) {
     queued = this->write_multiple_registers(this->write_address(), data);
   }
   if (!queued) {
-    ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published", this->get_name().c_str());
+    ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published",
+             LOG_STR_ARG(this->get_log_name()));
     return;
   }
   this->publish_state(value);
diff --git a/esphome/components/modbus_controller/select/modbus_select.cpp b/esphome/components/modbus_controller/select/modbus_select.cpp
index 793aa8e9ea..a68bb0c931 100644
--- a/esphome/components/modbus_controller/select/modbus_select.cpp
+++ b/esphome/components/modbus_controller/select/modbus_select.cpp
@@ -100,7 +100,8 @@ void ModbusSelect::control(size_t index) {
   }
 
   if (!queued) {
-    ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published", this->get_name().c_str());
+    ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published",
+             LOG_STR_ARG(this->get_log_name()));
     return;
   }
   if (this->optimistic_)
diff --git a/esphome/components/modbus_controller/switch/modbus_switch.cpp b/esphome/components/modbus_controller/switch/modbus_switch.cpp
index fe2b276231..7a9f51395e 100644
--- a/esphome/components/modbus_controller/switch/modbus_switch.cpp
+++ b/esphome/components/modbus_controller/switch/modbus_switch.cpp
@@ -48,7 +48,7 @@ void ModbusSwitch::parse_and_publish(std::span<const uint8_t> data) {
     }
   }
 
-  ESP_LOGV(TAG, "Publish '%s': new value = %s type = %d address = %X offset = %zx", this->get_name().c_str(),
+  ESP_LOGV(TAG, "Publish '%s': new value = %s type = %d address = %X offset = %zx", LOG_STR_ARG(this->get_log_name()),
            ONOFF(value), (int) this->register_type, this->start_address, offset);
   this->publish_state(value);
 }
@@ -77,7 +77,8 @@ void ModbusSwitch::write_state(bool state) {
                format_hex_pretty_to(hex_buf, sizeof(hex_buf), data.data(), data.size()));
       // The lambda filled a legacy raw frame (device address + function code + data).
       if (!this->send_raw_frame_deprecated_(data)) {
-        ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published", this->get_name().c_str());
+        ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published",
+                 LOG_STR_ARG(this->get_log_name()));
         return;
       }
       this->publish_state(state);
@@ -93,8 +94,8 @@ void ModbusSwitch::write_state(bool state) {
     write_value = val.value();
   }
   ESP_LOGV(TAG, "write_state '%s': new value = %s (wire = %s) type = %d address = %X offset = %x",
-           this->get_name().c_str(), ONOFF(state), ONOFF(write_value), (int) this->register_type, this->start_address,
-           this->offset);
+           LOG_STR_ARG(this->get_log_name()), ONOFF(state), ONOFF(write_value), (int) this->register_type,
+           this->start_address, this->offset);
   bool queued;
   if (this->register_type == EntityType::COIL) {
     // offset for coil and discrete inputs is the coil/register number not bytes
@@ -113,7 +114,8 @@ void ModbusSwitch::write_state(bool state) {
     }
   }
   if (!queued) {
-    ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published", this->get_name().c_str());
+    ESP_LOGW(TAG, "Modbus write for '%s' was refused by the hub; state not published",
+             LOG_STR_ARG(this->get_log_name()));
     return;
   }
   this->publish_state(state);
diff --git a/esphome/components/nau7802/nau7802.cpp b/esphome/components/nau7802/nau7802.cpp
index ad1a569e0f..ad7191c0a7 100644
--- a/esphome/components/nau7802/nau7802.cpp
+++ b/esphome/components/nau7802/nau7802.cpp
@@ -125,7 +125,7 @@ void NAU7802Sensor::dump_config() {
   LOG_I2C_DEVICE(this);
 
   if (this->is_failed()) {
-    ESP_LOGE(TAG, ESP_LOG_MSG_COMM_FAIL_FOR, this->get_name().c_str());
+    ESP_LOGE(TAG, ESP_LOG_MSG_COMM_FAIL_FOR, LOG_STR_ARG(this->get_log_name()));
     return;
   }
   // Note these may differ from the values on the device if calbration has been run
@@ -307,7 +307,7 @@ void NAU7802Sensor::update() {
   // Get the most recent sample to publish
   int32_t result = this->read_value_(ADCO_B2_REG, 3);
 
-  ESP_LOGD(TAG, "'%s': Got value %" PRId32, this->name_.c_str(), result);
+  ESP_LOGD(TAG, "'%s': Got value %" PRId32, LOG_STR_ARG(this->get_log_name()), result);
   this->publish_state(result);
 }
 
diff --git a/esphome/components/ntc/ntc.cpp b/esphome/components/ntc/ntc.cpp
index d2b095a3d7..60b0dd2d89 100644
--- a/esphome/components/ntc/ntc.cpp
+++ b/esphome/components/ntc/ntc.cpp
@@ -21,7 +21,7 @@ void NTC::process_(float value) {
   double v = this->a_ + this->b_ * lr + this->c_ * lr * lr * lr;
   auto temp = float(1.0 / v - 273.15);
 
-  ESP_LOGV(TAG, "'%s' - Temperature: %.1f°C", this->name_.c_str(), temp);
+  ESP_LOGV(TAG, "'%s' - Temperature: %.1f°C", LOG_STR_ARG(this->get_log_name()), temp);
   this->publish_state(temp);
 }
 
diff --git a/esphome/components/opentherm/switch/opentherm_switch.cpp b/esphome/components/opentherm/switch/opentherm_switch.cpp
index 6bf06f825e..17640dc718 100644
--- a/esphome/components/opentherm/switch/opentherm_switch.cpp
+++ b/esphome/components/opentherm/switch/opentherm_switch.cpp
@@ -10,9 +10,9 @@ void OpenthermSwitch::setup() {
   auto restored = this->get_initial_state_with_restore_mode();
   bool state = false;
   if (!restored.has_value()) {
-    ESP_LOGD(TAG, "Couldn't restore state for OpenTherm switch '%s'", this->get_name().c_str());
+    ESP_LOGD(TAG, "Couldn't restore state for OpenTherm switch '%s'", LOG_STR_ARG(this->get_log_name()));
   } else {
-    ESP_LOGD(TAG, "Restored state for OpenTherm switch '%s': %d", this->get_name().c_str(), restored.value());
+    ESP_LOGD(TAG, "Restored state for OpenTherm switch '%s': %d", LOG_STR_ARG(this->get_log_name()), restored.value());
     state = restored.value();
   }
   this->write_state(state);
diff --git a/esphome/components/opt3001/opt3001.cpp b/esphome/components/opt3001/opt3001.cpp
index 0101368ceb..da94327c1f 100644
--- a/esphome/components/opt3001/opt3001.cpp
+++ b/esphome/components/opt3001/opt3001.cpp
@@ -112,7 +112,7 @@ void OPT3001Sensor::update() {
       this->publish_state(NAN);
       return;
     }
-    ESP_LOGD(TAG, "'%s': Illuminance=%.1flx", this->get_name().c_str(), val);
+    ESP_LOGD(TAG, "'%s': Illuminance=%.1flx", LOG_STR_ARG(this->get_log_name()), val);
     this->status_clear_warning();
     this->publish_state(val);
   });
diff --git a/esphome/components/pid/pid_autotuner.cpp b/esphome/components/pid/pid_autotuner.cpp
index 8b9ce7bbee..140bf209ff 100644
--- a/esphome/components/pid/pid_autotuner.cpp
+++ b/esphome/components/pid/pid_autotuner.cpp
@@ -74,7 +74,7 @@ PIDAutotuner::PIDAutotuneResult PIDAutotuner::update(float setpoint, float proce
   }
 
   if (!std::isnan(this->setpoint_) && this->setpoint_ != setpoint) {
-    ESP_LOGW(TAG, "%s: Setpoint changed during autotune! The result will not be accurate!", this->id_.c_str());
+    ESP_LOGW(TAG, "%s: Setpoint changed during autotune! The result will not be accurate!", LOG_STR_ARG(this->id_));
   }
   this->setpoint_ = setpoint;
 
@@ -88,7 +88,7 @@ PIDAutotuner::PIDAutotuneResult PIDAutotuner::update(float setpoint, float proce
 
   if (!this->frequency_detector_.has_enough_data() || !this->amplitude_detector_.has_enough_data()) {
     // not enough data for calculation yet
-    ESP_LOGV(TAG, "%s:   Not enough data yet for autotuner", this->id_.c_str());
+    ESP_LOGV(TAG, "%s:   Not enough data yet for autotuner", LOG_STR_ARG(this->id_));
     return res;
   }
 
@@ -98,13 +98,13 @@ PIDAutotuner::PIDAutotuneResult PIDAutotuner::update(float setpoint, float proce
     // The frequency/amplitude is not fully accurate yet, try to wait
     // until the fault clears, or terminate after a while anyway
     if (!zc_symmetrical) {
-      ESP_LOGVV(TAG, "%s:   ZC is not symmetrical", this->id_.c_str());
+      ESP_LOGVV(TAG, "%s:   ZC is not symmetrical", LOG_STR_ARG(this->id_));
     }
     if (!amplitude_convergent) {
-      ESP_LOGVV(TAG, "%s:   Amplitude is not convergent", this->id_.c_str());
+      ESP_LOGVV(TAG, "%s:   Amplitude is not convergent", LOG_STR_ARG(this->id_));
     }
     uint32_t phase = this->relay_function_.phase_count;
-    ESP_LOGVV(TAG, "%s: >", this->id_.c_str());
+    ESP_LOGVV(TAG, "%s: >", LOG_STR_ARG(this->id_));
     ESP_LOGVV(TAG, "  Phase %" PRIu32 ", enough=%" PRIu32, phase, enough_data_phase_);
 
     if (this->enough_data_phase_ == 0) {
@@ -118,7 +118,7 @@ PIDAutotuner::PIDAutotuneResult PIDAutotuner::update(float setpoint, float proce
     }
   }
 
-  ESP_LOGI(TAG, "%s: PID Autotune finished!", this->id_.c_str());
+  ESP_LOGI(TAG, "%s: PID Autotune finished!", LOG_STR_ARG(this->id_));
 
   float osc_ampl = this->amplitude_detector_.get_mean_oscillation_amplitude();
   float d = (this->relay_function_.output_positive - this->relay_function_.output_negative) / 2.0f;
@@ -137,7 +137,7 @@ void PIDAutotuner::dump_config() {
     ESP_LOGI(TAG,
              "%s: PID Autotune:\n"
              "  State: Succeeded!",
-             this->id_.c_str());
+             LOG_STR_ARG(this->id_));
     bool has_issue = false;
     if (!this->amplitude_detector_.is_amplitude_convergent()) {
       ESP_LOGW(TAG, "  Could not reliably determine oscillation amplitude, PID parameters may be inaccurate!\n"
@@ -181,7 +181,7 @@ void PIDAutotuner::dump_config() {
     print_rule_("Pessen Integral PID", 0.7f, 1.75f, 0.105f);
     print_rule_("Some Overshoot PID", 0.333f, 0.667f, 0.111f);
     print_rule_("No Overshoot PID", 0.2f, 0.4f, 0.0625f);
-    ESP_LOGI(TAG, "%s: Autotune completed", this->id_.c_str());
+    ESP_LOGI(TAG, "%s: Autotune completed", LOG_STR_ARG(this->id_));
   }
 
   if (this->state_ == AUTOTUNE_RUNNING) {
@@ -193,7 +193,7 @@ void PIDAutotuner::dump_config() {
              "    Phases: %" PRIu32 "\n"
              "    Detected %zu zero-crossings\n"
              "    Current Phase Min: %.2f, Max: %.2f",
-             this->id_.c_str(), setpoint_ - relay_function_.current_target_error(), relay_function_.phase_count,
+             LOG_STR_ARG(this->id_), setpoint_ - relay_function_.current_target_error(), relay_function_.phase_count,
              frequency_detector_.zerocrossing_intervals.size(), amplitude_detector_.phase_min,
              amplitude_detector_.phase_max);
   }
diff --git a/esphome/components/pid/pid_autotuner.h b/esphome/components/pid/pid_autotuner.h
index 5115c73c95..ebfa6be419 100644
--- a/esphome/components/pid/pid_autotuner.h
+++ b/esphome/components/pid/pid_autotuner.h
@@ -29,7 +29,8 @@ class PIDAutotuner {
 
   void dump_config();
 
-  void set_autotuner_id(std::string id) { this->id_ = std::move(id); }
+  /// Name shown in log lines; must outlive the autotuner.
+  void set_autotuner_id(const LogString *id) { this->id_ = id; }
 
   void set_noiseband(float noiseband) {
     relay_function_.noiseband = noiseband;
@@ -106,7 +107,7 @@ class PIDAutotuner {
   } state_ = AUTOTUNE_RUNNING;
   float ku_;
   float pu_;
-  std::string id_;
+  const LogString *id_{nullptr};
 };
 
 }  // namespace esphome::pid
diff --git a/esphome/components/pid/pid_climate.cpp b/esphome/components/pid/pid_climate.cpp
index d33a7f7544..059f130130 100644
--- a/esphome/components/pid/pid_climate.cpp
+++ b/esphome/components/pid/pid_climate.cpp
@@ -184,14 +184,14 @@ void PIDClimate::start_autotune(std::unique_ptr<PIDAutotuner> &&autotune) {
   float min_value = this->supports_cool_() ? -1.0f : 0.0f;
   float max_value = this->supports_heat_() ? 1.0f : 0.0f;
   this->autotuner_->config(min_value, max_value);
-  this->autotuner_->set_autotuner_id(this->get_name());
+  this->autotuner_->set_autotuner_id(this->get_log_name());
 
   ESP_LOGI(TAG,
            "%s: Autotune has started. This can take a long time depending on the "
            "responsiveness of your system. Your system "
            "output will be altered to deliberately oscillate above and below the setpoint multiple times. "
            "Until your sensor provides a reading, the autotuner may display \'nan\'",
-           this->get_name().c_str());
+           LOG_STR_ARG(this->get_log_name()));
 
   this->set_interval(AUTOTUNE_PROGRESS_INTERVAL_ID, 10000, [this]() {
     if (this->autotuner_ != nullptr && !this->autotuner_->is_finished())
@@ -200,7 +200,7 @@ void PIDClimate::start_autotune(std::unique_ptr<PIDAutotuner> &&autotune) {
 
   if (mode != climate::CLIMATE_MODE_HEAT_COOL) {
     ESP_LOGW(TAG, "%s: !!! For PID autotuner you need to set AUTO (also called heat/cool) mode!",
-             this->get_name().c_str());
+             LOG_STR_ARG(this->get_log_name()));
   }
 }
 
diff --git a/esphome/components/pulse_counter/pulse_counter_sensor.cpp b/esphome/components/pulse_counter/pulse_counter_sensor.cpp
index b104016fb8..42771a50bc 100644
--- a/esphome/components/pulse_counter/pulse_counter_sensor.cpp
+++ b/esphome/components/pulse_counter/pulse_counter_sensor.cpp
@@ -197,13 +197,13 @@ void PulseCounterSensor::update() {
   if (this->last_time_ != 0) {
     uint32_t interval = now - this->last_time_;
     float value = (60000.0f * raw) / float(interval);  // per minute
-    ESP_LOGD(TAG, "'%s': Retrieved counter: %0.2f pulses/min", this->get_name().c_str(), value);
+    ESP_LOGD(TAG, "'%s': Retrieved counter: %0.2f pulses/min", LOG_STR_ARG(this->get_log_name()), value);
     this->publish_state(value);
   }
 
   if (this->total_sensor_ != nullptr) {
     current_total_ += raw;
-    ESP_LOGD(TAG, "'%s': Total : %" PRIu32 " pulses", this->get_name().c_str(), current_total_);
+    ESP_LOGD(TAG, "'%s': Total : %" PRIu32 " pulses", LOG_STR_ARG(this->get_log_name()), current_total_);
     this->total_sensor_->publish_state(current_total_);
   }
   this->last_time_ = now;
diff --git a/esphome/components/pulse_width/pulse_width.cpp b/esphome/components/pulse_width/pulse_width.cpp
index 53896cbacd..b53e71ef58 100644
--- a/esphome/components/pulse_width/pulse_width.cpp
+++ b/esphome/components/pulse_width/pulse_width.cpp
@@ -22,7 +22,7 @@ void PulseWidthSensor::dump_config() {
 }
 void PulseWidthSensor::update() {
   float width = this->store_.get_pulse_width_s();
-  ESP_LOGCONFIG(TAG, "'%s' - Got pulse width %.3f s", this->name_.c_str(), width);
+  ESP_LOGCONFIG(TAG, "'%s' - Got pulse width %.3f s", LOG_STR_ARG(this->get_log_name()), width);
   this->publish_state(width);
 }
 
diff --git a/esphome/components/resistance/resistance_sensor.cpp b/esphome/components/resistance/resistance_sensor.cpp
index d6bc324fa4..de5d4a7879 100644
--- a/esphome/components/resistance/resistance_sensor.cpp
+++ b/esphome/components/resistance/resistance_sensor.cpp
@@ -38,7 +38,7 @@ void ResistanceSensor::process_(float value) {
   }
 
   res *= this->resistor_;
-  ESP_LOGV(TAG, "'%s' - Resistance %.1fΩ", this->name_.c_str(), res);
+  ESP_LOGV(TAG, "'%s' - Resistance %.1fΩ", LOG_STR_ARG(this->get_log_name()), res);
   this->publish_state(res);
 }
 
diff --git a/esphome/components/scd4x/scd4x.cpp b/esphome/components/scd4x/scd4x.cpp
index 8249a6feb1..2cfb2705c4 100644
--- a/esphome/components/scd4x/scd4x.cpp
+++ b/esphome/components/scd4x/scd4x.cpp
@@ -133,7 +133,7 @@ void SCD4XComponent::dump_config() {
                 ONOFF(this->enable_asc_), measurement_mode_str, this->temperature_offset_);
   if (this->ambient_pressure_source_ != nullptr) {
     ESP_LOGCONFIG(TAG, "  Dynamic ambient pressure compensation using '%s'",
-                  this->ambient_pressure_source_->get_name().c_str());
+                  LOG_STR_ARG(this->ambient_pressure_source_->get_log_name()));
   } else {
     if (this->ambient_pressure_) {
       ESP_LOGCONFIG(TAG,
diff --git a/esphome/components/sonoff_d1/sonoff_d1.cpp b/esphome/components/sonoff_d1/sonoff_d1.cpp
index c72210e932..c8eb385bd9 100644
--- a/esphome/components/sonoff_d1/sonoff_d1.cpp
+++ b/esphome/components/sonoff_d1/sonoff_d1.cpp
@@ -297,8 +297,8 @@ void SonoffD1Output::dump_config() {
                 "  Use RM433 Remote: %s\n"
                 "  Minimal brightness: %d\n"
                 "  Maximal brightness: %d",
-                this->light_state_ ? this->light_state_->get_name().c_str() : "", ONOFF(this->use_rm433_remote_),
-                this->min_value_, this->max_value_);
+                this->light_state_ ? LOG_STR_ARG(this->light_state_->get_log_name()) : "",
+                ONOFF(this->use_rm433_remote_), this->min_value_, this->max_value_);
 }
 
 void SonoffD1Output::loop() {
diff --git a/esphome/components/sprinkler/sprinkler.cpp b/esphome/components/sprinkler/sprinkler.cpp
index eb9e61958f..5a0cd14940 100644
--- a/esphome/components/sprinkler/sprinkler.cpp
+++ b/esphome/components/sprinkler/sprinkler.cpp
@@ -868,12 +868,22 @@ void Sprinkler::reset_resume() {
   this->resume_duration_.reset();
 }
 
+#pragma GCC diagnostic push
+#pragma GCC diagnostic ignored "-Wdeprecated-declarations"
 const char *Sprinkler::valve_name(const size_t valve_number) {
   if (this->is_a_valid_valve(valve_number)) {
     return this->valve_[valve_number].controller_switch->get_name().c_str();
   }
   return nullptr;
 }
+#pragma GCC diagnostic pop
+
+const LogString *Sprinkler::valve_log_name(const size_t valve_number) {
+  if (this->is_a_valid_valve(valve_number)) {
+    return this->valve_[valve_number].controller_switch->get_log_name();
+  }
+  return nullptr;
+}
 
 optional<SprinklerValveRunRequestOrigin> Sprinkler::active_valve_request_is_from() {
   if (this->active_req_.has_request()) {
@@ -1586,7 +1596,8 @@ void Sprinkler::dump_config() {
                   "  Valve %zu:\n"
                   "    Name: %s\n"
                   "    Run Duration: %" PRIu32 " seconds",
-                  valve_number, this->valve_name(valve_number), this->valve_run_duration(valve_number));
+                  valve_number, LOG_STR_ARG(this->valve_log_name(valve_number)),
+                  this->valve_run_duration(valve_number));
   }
   if (!this->pump_.empty()) {
     ESP_LOGCONFIG(TAG, "  Total number of pumps: %zu", this->pump_.size());
diff --git a/esphome/components/sprinkler/sprinkler.h b/esphome/components/sprinkler/sprinkler.h
index c51824d883..e5922b56c9 100644
--- a/esphome/components/sprinkler/sprinkler.h
+++ b/esphome/components/sprinkler/sprinkler.h
@@ -336,7 +336,10 @@ class Sprinkler final : public Component {
   void reset_resume();
 
   /// returns a pointer to a valve's name string object; returns nullptr if valve_number is invalid
+  ESPDEPRECATED("Use valve_log_name() or control_switch()->get_name_to() instead. Removed in 2027.5.0", "2026.11.0")
   const char *valve_name(size_t valve_number);
+  /// returns a valve's name for a "%s" log argument; returns nullptr if valve_number is invalid
+  const LogString *valve_log_name(size_t valve_number);
 
   /// returns what invoked the valve that is currently active, if any. check with 'has_value()'
   optional<SprinklerValveRunRequestOrigin> active_valve_request_is_from();
diff --git a/esphome/components/status_led/light/status_led_light.cpp b/esphome/components/status_led/light/status_led_light.cpp
index 6eeb9732a4..5877dcfb76 100644
--- a/esphome/components/status_led/light/status_led_light.cpp
+++ b/esphome/components/status_led/light/status_led_light.cpp
@@ -35,7 +35,7 @@ void StatusLEDLightOutput::loop() {
 
 void StatusLEDLightOutput::setup_state(light::LightState *state) {
   lightstate_ = state;
-  ESP_LOGD(TAG, "'%s': Setting initial state", state->get_name().c_str());
+  ESP_LOGD(TAG, "'%s': Setting initial state", LOG_STR_ARG(state->get_log_name()));
   this->write_state(state);
 }
 
@@ -46,7 +46,7 @@ void StatusLEDLightOutput::write_state(light::LightState *state) {
   // if in warning/error, don't overwrite the status_led
   // once it is back to OK, the loop will restore the state
   if ((App.get_app_state() & (STATUS_LED_ERROR | STATUS_LED_WARNING)) == 0u) {
-    ESP_LOGD(TAG, "'%s': Setting state %s", state->get_name().c_str(), ONOFF(binary));
+    ESP_LOGD(TAG, "'%s': Setting state %s", LOG_STR_ARG(state->get_log_name()), ONOFF(binary));
     this->output_state_(binary);
   }
 }
diff --git a/esphome/components/stcc4/stcc4.cpp b/esphome/components/stcc4/stcc4.cpp
index ac7a998e5d..e14daeb000 100644
--- a/esphome/components/stcc4/stcc4.cpp
+++ b/esphome/components/stcc4/stcc4.cpp
@@ -151,16 +151,16 @@ void STCC4Component::dump_config() {
                                                                        : LOG_STR_LITERAL("Single shot"));
   if (this->ambient_pressure_source_ != nullptr) {
     ESP_LOGCONFIG(TAG, "  Dynamic ambient pressure compensation using '%s'",
-                  this->ambient_pressure_source_->get_name().c_str());
+                  LOG_STR_ARG(this->ambient_pressure_source_->get_log_name()));
   } else if (this->ambient_pressure_in_pa_2_ != 0) {
     ESP_LOGCONFIG(TAG, "  Ambient pressure compensation: %f hPa",
                   pressure_in_pa_2_to_hpa(this->ambient_pressure_in_pa_2_));
   }
   if (this->temperature_source_ != nullptr) {
-    ESP_LOGCONFIG(TAG, "  Temperature compensation using '%s'", this->temperature_source_->get_name().c_str());
+    ESP_LOGCONFIG(TAG, "  Temperature compensation using '%s'", LOG_STR_ARG(this->temperature_source_->get_log_name()));
   }
   if (this->humidity_source_ != nullptr) {
-    ESP_LOGCONFIG(TAG, "  Humidity compensation using '%s'", this->humidity_source_->get_name().c_str());
+    ESP_LOGCONFIG(TAG, "  Humidity compensation using '%s'", LOG_STR_ARG(this->humidity_source_->get_log_name()));
   }
   LOG_UPDATE_INTERVAL(this);
   LOG_SENSOR("  ", "CO2", this->co2_sensor_);
diff --git a/esphome/components/template/alarm_control_panel/template_alarm_control_panel.cpp b/esphome/components/template/alarm_control_panel/template_alarm_control_panel.cpp
index 12ff0b5a4b..6d16b9b7ed 100644
--- a/esphome/components/template/alarm_control_panel/template_alarm_control_panel.cpp
+++ b/esphome/components/template/alarm_control_panel/template_alarm_control_panel.cpp
@@ -67,7 +67,8 @@ void TemplateAlarmControlPanel::dump_config() {
                   "    Armed night bypass: %s\n"
                   "    Auto bypass: %s\n"
                   "    Chime mode: %s",
-                  alarm_sensor.sensor->get_name().c_str(), LOG_STR_ARG(sensor_type_to_string(alarm_sensor.info.type)),
+                  LOG_STR_ARG(alarm_sensor.sensor->get_log_name()),
+                  LOG_STR_ARG(sensor_type_to_string(alarm_sensor.info.type)),
                   TRUEFALSE(flags & BINARY_SENSOR_MODE_BYPASS_ARMED_HOME),
                   TRUEFALSE(flags & BINARY_SENSOR_MODE_BYPASS_ARMED_NIGHT),
                   TRUEFALSE(flags & BINARY_SENSOR_MODE_BYPASS_AUTO), TRUEFALSE(flags & BINARY_SENSOR_MODE_CHIME));
@@ -252,7 +253,7 @@ void TemplateAlarmControlPanel::auto_bypass_sensors_() {
     auto *sensor = alarm_sensor.sensor;
     // Check for faulted bypass_auto sensors and remove them from monitoring
     if ((info.flags & BINARY_SENSOR_MODE_BYPASS_AUTO) && (sensor->state)) {
-      ESP_LOGW(TAG, "'%s' is faulted and will be automatically bypassed", sensor->get_name().c_str());
+      ESP_LOGW(TAG, "'%s' is faulted and will be automatically bypassed", LOG_STR_ARG(sensor->get_log_name()));
       info.auto_bypassed = true;
     }
   }
diff --git a/esphome/components/template/climate/template_climate.cpp b/esphome/components/template/climate/template_climate.cpp
index a731f037e3..9345cf2ac2 100644
--- a/esphome/components/template/climate/template_climate.cpp
+++ b/esphome/components/template/climate/template_climate.cpp
@@ -115,7 +115,7 @@ void TemplateClimate::control(const climate::ClimateCall &call) {
 // so check here instead -- otherwise a typo is published as state the receiving end will reject.
 void TemplateClimate::set_mode(climate::ClimateMode mode) {
   if (!this->traits_.supports_mode(mode)) {
-    ESP_LOGW(TAG, "'%s' - Unsupported mode %u", this->get_name().c_str(), static_cast<unsigned>(mode));
+    ESP_LOGW(TAG, "'%s' - Unsupported mode %u", LOG_STR_ARG(this->get_log_name()), static_cast<unsigned>(mode));
     return;
   }
   this->mode = mode;
@@ -123,7 +123,8 @@ void TemplateClimate::set_mode(climate::ClimateMode mode) {
 
 void TemplateClimate::set_swing_mode(climate::ClimateSwingMode swing_mode) {
   if (!this->traits_.supports_swing_mode(swing_mode)) {
-    ESP_LOGW(TAG, "'%s' - Unsupported swing mode %u", this->get_name().c_str(), static_cast<unsigned>(swing_mode));
+    ESP_LOGW(TAG, "'%s' - Unsupported swing mode %u", LOG_STR_ARG(this->get_log_name()),
+             static_cast<unsigned>(swing_mode));
     return;
   }
   this->swing_mode = swing_mode;
@@ -131,7 +132,7 @@ void TemplateClimate::set_swing_mode(climate::ClimateSwingMode swing_mode) {
 
 void TemplateClimate::set_fan_mode(climate::ClimateFanMode fan_mode) {
   if (!this->traits_.supports_fan_mode(fan_mode)) {
-    ESP_LOGW(TAG, "'%s' - Unsupported fan mode %u", this->get_name().c_str(), static_cast<unsigned>(fan_mode));
+    ESP_LOGW(TAG, "'%s' - Unsupported fan mode %u", LOG_STR_ARG(this->get_log_name()), static_cast<unsigned>(fan_mode));
     return;
   }
   this->set_fan_mode_(fan_mode);
@@ -139,7 +140,7 @@ void TemplateClimate::set_fan_mode(climate::ClimateFanMode fan_mode) {
 
 void TemplateClimate::set_preset(climate::ClimatePreset preset) {
   if (!this->traits_.supports_preset(preset)) {
-    ESP_LOGW(TAG, "'%s' - Unsupported preset %u", this->get_name().c_str(), static_cast<unsigned>(preset));
+    ESP_LOGW(TAG, "'%s' - Unsupported preset %u", LOG_STR_ARG(this->get_log_name()), static_cast<unsigned>(preset));
     return;
   }
   this->set_preset_(preset);
@@ -147,7 +148,7 @@ void TemplateClimate::set_preset(climate::ClimatePreset preset) {
 
 void TemplateClimate::set_custom_fan_mode(StringRef mode) {
   if (this->find_custom_fan_mode_(mode.c_str(), mode.size()) == nullptr) {
-    ESP_LOGW(TAG, "'%s' - Unsupported custom fan mode '%s'", this->get_name().c_str(), mode.c_str());
+    ESP_LOGW(TAG, "'%s' - Unsupported custom fan mode '%s'", LOG_STR_ARG(this->get_log_name()), mode.c_str());
     return;
   }
   this->set_custom_fan_mode_(mode);
@@ -155,7 +156,7 @@ void TemplateClimate::set_custom_fan_mode(StringRef mode) {
 
 void TemplateClimate::set_custom_preset(StringRef preset) {
   if (this->find_custom_preset_(preset.c_str(), preset.size()) == nullptr) {
-    ESP_LOGW(TAG, "'%s' - Unsupported custom preset '%s'", this->get_name().c_str(), preset.c_str());
+    ESP_LOGW(TAG, "'%s' - Unsupported custom preset '%s'", LOG_STR_ARG(this->get_log_name()), preset.c_str());
     return;
   }
   this->set_custom_preset_(preset);
diff --git a/esphome/components/tmp1075/tmp1075.cpp b/esphome/components/tmp1075/tmp1075.cpp
index 9b152c1ad3..f5bce6efc2 100644
--- a/esphome/components/tmp1075/tmp1075.cpp
+++ b/esphome/components/tmp1075/tmp1075.cpp
@@ -19,7 +19,7 @@ static float regvalue2temp(uint16_t regvalue);
 void TMP1075Sensor::setup() {
   uint8_t cfg;
   if (!this->read_byte(REG_CFGR, &cfg)) {
-    ESP_LOGE(TAG, "'%s' - unable to read", this->name_.c_str());
+    ESP_LOGE(TAG, "'%s' - unable to read", LOG_STR_ARG(this->get_log_name()));
     this->mark_failed();
     return;
   }
@@ -30,7 +30,7 @@ void TMP1075Sensor::setup() {
 void TMP1075Sensor::update() {
   uint16_t regvalue;
   if (!read_byte_16(REG_TEMP, &regvalue)) {
-    ESP_LOGW(TAG, "'%s' - unable to read temperature register", this->name_.c_str());
+    ESP_LOGW(TAG, "'%s' - unable to read temperature register", LOG_STR_ARG(this->get_log_name()));
     this->status_set_warning(LOG_STR("can't read"));
     return;
   }
@@ -61,11 +61,11 @@ void TMP1075Sensor::dump_config() {
 
 void TMP1075Sensor::set_fault_count(const int faults) {
   if (faults < 1) {
-    ESP_LOGE(TAG, "'%s' - fault_count too low: %d", this->name_.c_str(), faults);
+    ESP_LOGE(TAG, "'%s' - fault_count too low: %d", LOG_STR_ARG(this->get_log_name()), faults);
     return;
   }
   if (faults > 4) {
-    ESP_LOGE(TAG, "'%s' - fault_count too high: %d", this->name_.c_str(), faults);
+    ESP_LOGE(TAG, "'%s' - fault_count too high: %d", LOG_STR_ARG(this->get_log_name()), faults);
     return;
   }
   config_.fields.faults = faults - 1;
@@ -90,28 +90,28 @@ void TMP1075Sensor::write_config() {
 }
 
 void TMP1075Sensor::send_config_() {
-  ESP_LOGV(TAG, "'%s' - sending configuration %02x", this->name_.c_str(), config_.regvalue);
+  ESP_LOGV(TAG, "'%s' - sending configuration %02x", LOG_STR_ARG(this->get_log_name()), config_.regvalue);
   log_config_();
   if (!this->write_byte(REG_CFGR, config_.regvalue)) {
-    ESP_LOGW(TAG, "'%s' - unable to write configuration register", this->name_.c_str());
+    ESP_LOGW(TAG, "'%s' - unable to write configuration register", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 }
 
 void TMP1075Sensor::send_alert_limit_low_() {
-  ESP_LOGV(TAG, "'%s' - sending alert limit low %.3f °C", this->name_.c_str(), alert_limit_low_);
+  ESP_LOGV(TAG, "'%s' - sending alert limit low %.3f °C", LOG_STR_ARG(this->get_log_name()), alert_limit_low_);
   const uint16_t regvalue = temp2regvalue(alert_limit_low_);
   if (!this->write_byte_16(REG_LLIM, regvalue)) {
-    ESP_LOGW(TAG, "'%s' - unable to write low limit register", this->name_.c_str());
+    ESP_LOGW(TAG, "'%s' - unable to write low limit register", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 }
 
 void TMP1075Sensor::send_alert_limit_high_() {
-  ESP_LOGV(TAG, "'%s' - sending alert limit high %.3f °C", this->name_.c_str(), alert_limit_high_);
+  ESP_LOGV(TAG, "'%s' - sending alert limit high %.3f °C", LOG_STR_ARG(this->get_log_name()), alert_limit_high_);
   const uint16_t regvalue = temp2regvalue(alert_limit_high_);
   if (!this->write_byte_16(REG_HLIM, regvalue)) {
-    ESP_LOGW(TAG, "'%s' - unable to write high limit register", this->name_.c_str());
+    ESP_LOGW(TAG, "'%s' - unable to write high limit register", LOG_STR_ARG(this->get_log_name()));
     return;
   }
 }
diff --git a/esphome/components/uart/button/uart_button.cpp b/esphome/components/uart/button/uart_button.cpp
index 99b5ee548d..07cc75bfdf 100644
--- a/esphome/components/uart/button/uart_button.cpp
+++ b/esphome/components/uart/button/uart_button.cpp
@@ -6,7 +6,7 @@ namespace esphome::uart {
 ESPHOME_LOG_TAG(TAG, "uart.button");
 
 void UARTButton::press_action() {
-  ESP_LOGD(TAG, "'%s': Sending data", this->get_name().c_str());
+  ESP_LOGD(TAG, "'%s': Sending data", LOG_STR_ARG(this->get_log_name()));
   this->write_array_progmem(this->data_, this->data_len_);
 }
 
diff --git a/esphome/components/uart/switch/uart_switch.cpp b/esphome/components/uart/switch/uart_switch.cpp
index 1af497ffcf..c078e02346 100644
--- a/esphome/components/uart/switch/uart_switch.cpp
+++ b/esphome/components/uart/switch/uart_switch.cpp
@@ -18,11 +18,11 @@ void UARTSwitch::loop() {
 
 void UARTSwitch::write_command_(bool state) {
   if (state && this->data_on_len_ != 0) {
-    ESP_LOGD(TAG, "'%s': Sending on data", this->get_name().c_str());
+    ESP_LOGD(TAG, "'%s': Sending on data", LOG_STR_ARG(this->get_log_name()));
     this->write_array_progmem(this->data_on_, this->data_on_len_);
   }
   if (!state && this->data_off_len_ != 0) {
-    ESP_LOGD(TAG, "'%s': Sending off data", this->get_name().c_str());
+    ESP_LOGD(TAG, "'%s': Sending off data", LOG_STR_ARG(this->get_log_name()));
     this->write_array_progmem(this->data_off_, this->data_off_len_);
   }
 }
diff --git a/esphome/components/ultrasonic/ultrasonic_sensor.cpp b/esphome/components/ultrasonic/ultrasonic_sensor.cpp
index 039d08eaae..c119c91d9e 100644
--- a/esphome/components/ultrasonic/ultrasonic_sensor.cpp
+++ b/esphome/components/ultrasonic/ultrasonic_sensor.cpp
@@ -60,7 +60,7 @@ void UltrasonicSensorComponent::loop() {
   if (!this->store_.echo_start) {
     uint32_t elapsed = micros() - this->measurement_start_us_;
     if (elapsed >= START_TIMEOUT_US) {
-      ESP_LOGW(TAG, "'%s' - Measurement start timed out", this->name_.c_str());
+      ESP_LOGW(TAG, "'%s' - Measurement start timed out", LOG_STR_ARG(this->get_log_name()));
       this->publish_state(NAN);
       this->measurement_pending_ = false;
       return;
@@ -73,7 +73,8 @@ void UltrasonicSensorComponent::loop() {
       elapsed = micros() - this->store_.echo_start_us;
     }
     if (elapsed >= this->timeout_us_) {
-      ESP_LOGD(TAG, "'%s' - Measurement pulse timed out after %" PRIu32 "us", this->name_.c_str(), elapsed);
+      ESP_LOGD(TAG, "'%s' - Measurement pulse timed out after %" PRIu32 "us", LOG_STR_ARG(this->get_log_name()),
+               elapsed);
       this->publish_state(NAN);
       this->measurement_pending_ = false;
       return;
@@ -84,7 +85,7 @@ void UltrasonicSensorComponent::loop() {
     uint32_t pulse_duration = this->store_.echo_end_us - this->store_.echo_start_us;
     ESP_LOGV(TAG, "Echo took %" PRIu32 "us", pulse_duration);
     float result = UltrasonicSensorComponent::us_to_m(pulse_duration);
-    ESP_LOGD(TAG, "'%s' - Got distance: %.3f m", this->name_.c_str(), result);
+    ESP_LOGD(TAG, "'%s' - Got distance: %.3f m", LOG_STR_ARG(this->get_log_name()), result);
     this->publish_state(result);
     this->measurement_pending_ = false;
     return;
diff --git a/esphome/components/veml3235/veml3235.cpp b/esphome/components/veml3235/veml3235.cpp
index 3a85669678..40f320aad2 100644
--- a/esphome/components/veml3235/veml3235.cpp
+++ b/esphome/components/veml3235/veml3235.cpp
@@ -47,7 +47,7 @@ bool VEML3235Sensor::refresh_config_reg() {
 
 void VEML3235Sensor::update() {
   if (this->measurement_in_progress_) {
-    ESP_LOGV(TAG, "'%s': Previous measurement still in progress; skipping update", this->get_name().c_str());
+    ESP_LOGV(TAG, "'%s': Previous measurement still in progress; skipping update", LOG_STR_ARG(this->get_log_name()));
     return;
   }
   this->measurement_in_progress_ = true;
@@ -80,9 +80,9 @@ void VEML3235Sensor::read_and_publish_(uint8_t adjustments_left) {
   }
 
   float lux = this->counts_to_lux_(als_counts);
-  ESP_LOGVV(TAG, "'%s': ALS counts = %u, sensitivity = %ux", this->get_name().c_str(), als_counts,
+  ESP_LOGVV(TAG, "'%s': ALS counts = %u, sensitivity = %ux", LOG_STR_ARG(this->get_log_name()), als_counts,
             this->sensitivity_factor_());
-  ESP_LOGV(TAG, "'%s': Illuminance = %.4flx", this->get_name().c_str(), lux);
+  ESP_LOGV(TAG, "'%s': Illuminance = %.4flx", LOG_STR_ARG(this->get_log_name()), lux);
   this->publish_state(lux);
   this->measurement_in_progress_ = false;
 }
@@ -177,7 +177,7 @@ bool VEML3235Sensor::adjust_sensitivity_(uint16_t counts) {
     return false;
   }
 
-  ESP_LOGV(TAG, "'%s': Sensitivity adjusted from %ux to %ux (ALS counts = %u)", this->get_name().c_str(),
+  ESP_LOGV(TAG, "'%s': Sensitivity adjusted from %ux to %ux (ALS counts = %u)", LOG_STR_ARG(this->get_log_name()),
            current_factor, new_factor, counts);
   return true;
 }
diff --git a/esphome/components/vl53l0x/vl53l0x_sensor.cpp b/esphome/components/vl53l0x/vl53l0x_sensor.cpp
index 2e3d1c8529..fdd3c063f1 100644
--- a/esphome/components/vl53l0x/vl53l0x_sensor.cpp
+++ b/esphome/components/vl53l0x/vl53l0x_sensor.cpp
@@ -92,7 +92,7 @@ void VL53L0XSensor::setup() {
   uint32_t timeout_start_us = micros();
   while (reg(0x83).get() == 0x00) {
     if (this->timeout_us_ > 0 && (micros() - timeout_start_us > this->timeout_us_)) {
-      ESP_LOGE(TAG, "'%s' - setup timeout", this->name_.c_str());
+      ESP_LOGE(TAG, "'%s' - setup timeout", LOG_STR_ARG(this->get_log_name()));
       this->mark_failed();
       return;
     }
@@ -267,7 +267,7 @@ void VL53L0XSensor::update() {
     this->publish_state(NAN);
     this->status_momentary_warning(5000);
     ESP_LOGW(TAG, "%s - update called before prior reading complete - initiated:%d waiting_for_interrupt:%d",
-             this->name_.c_str(), this->initiated_read_, this->waiting_for_interrupt_);
+             LOG_STR_ARG(this->get_log_name()), this->initiated_read_, this->waiting_for_interrupt_);
     return;
   }
 
@@ -306,13 +306,14 @@ void VL53L0XSensor::loop() {
       this->waiting_for_interrupt_ = false;
 
       if (range_mm >= 8190) {
-        ESP_LOGD(TAG, "'%s' - Distance is out of range, please move the target closer", this->name_.c_str());
+        ESP_LOGD(TAG, "'%s' - Distance is out of range, please move the target closer",
+                 LOG_STR_ARG(this->get_log_name()));
         this->publish_state(NAN);
         return;
       }
 
       float range_m = range_mm / 1e3f;
-      ESP_LOGD(TAG, "'%s' - Got distance %.3f m", this->name_.c_str(), range_m);
+      ESP_LOGD(TAG, "'%s' - Got distance %.3f m", LOG_STR_ARG(this->get_log_name()), range_m);
       this->publish_state(range_m);
     }
   }
diff --git a/esphome/components/xiaomi_mccgq02hl/xiaomi_mccgq02hl.cpp b/esphome/components/xiaomi_mccgq02hl/xiaomi_mccgq02hl.cpp
index 519358270d..84e406a7ab 100644
--- a/esphome/components/xiaomi_mccgq02hl/xiaomi_mccgq02hl.cpp
+++ b/esphome/components/xiaomi_mccgq02hl/xiaomi_mccgq02hl.cpp
@@ -60,7 +60,7 @@ bool XiaomiMCCGQ02HL::parse_device(const ble_device_base::ESPBTDevice &device) {
     if (!this->parse_service_data_(service_data.data, reading))
       continue;
 
-    ESP_LOGD(TAG, "%s: open=%s light=%s battery=%s", this->get_name().c_str(),
+    ESP_LOGD(TAG, "%s: open=%s light=%s battery=%s", LOG_STR_ARG(this->get_log_name()),
              reading.open.has_value() ? (*reading.open ? LOG_STR_LITERAL("yes") : LOG_STR_LITERAL("no"))
                                       : LOG_STR_LITERAL("-"),
              reading.light.has_value() ? (*reading.light ? LOG_STR_LITERAL("yes") : LOG_STR_LITERAL("no"))
diff --git a/esphome/core/entity_base.cpp b/esphome/core/entity_base.cpp
index 1e1c523ad3..45d11e68a3 100644
--- a/esphome/core/entity_base.cpp
+++ b/esphome/core/entity_base.cpp
@@ -25,7 +25,7 @@ uint32_t fnv1_hash_object_id_progmem(const char *str, size_t len) {
   return hash;
 }
 
-// RAM copies made by get_name(), only for entities whose name is asked for
+// RAM copies made by the deprecated get_name(), only for entities whose name is asked for. Remove before 2027.5.0
 struct NameCopy {
   NameCopy *next;
   const char *key;
diff --git a/esphome/core/entity_base.h b/esphome/core/entity_base.h
index 48c7083851..3e241dc2f9 100644
--- a/esphome/core/entity_base.h
+++ b/esphome/core/entity_base.h
@@ -74,12 +74,16 @@ class EntityBase {
  public:
 #ifdef USE_ESP8266
   /// The name is in flash here; the first call makes a RAM copy that is kept for the life of the device.
+  // Remove before 2027.5.0
+  ESPDEPRECATED("Use get_name_to() or get_log_name() instead. Will be removed in ESPHome 2027.5.0", "2026.11.0")
   const StringRef &get_name() const;
   /// Get the name of this Entity, copied out of flash into buffer.
   StringRef get_name_to(std::span<char, ENTITY_NAME_BUF_SIZE> buffer) const {
     return StringRef(buffer.data(), this->write_name_to(buffer.data(), buffer.size()));
   }
 #else
+  // Remove before 2027.5.0
+  ESPDEPRECATED("Use get_name_to() or get_log_name() instead. Will be removed in ESPHome 2027.5.0", "2026.11.0")
   const StringRef &get_name() const { return this->name_.ram_ref(); }
   const StringRef &get_name_to(std::span<char, ENTITY_NAME_BUF_SIZE> /*buffer*/) const { return this->name_.ram_ref(); }
 #endif
diff --git a/tests/components/light/common.yaml b/tests/components/light/common.yaml
index c1e58c673f..3ac1e4194e 100644
--- a/tests/components/light/common.yaml
+++ b/tests/components/light/common.yaml
@@ -294,7 +294,7 @@ light:
             if (state == 4)
               state = 0;
             if (initial_run) {
-              ESP_LOGD("custom_effect", "Effect %s started", it.get_name().c_str());
+              ESP_LOGD("custom_effect", "Effect %s started", LOG_STR_ARG(it.get_log_name()));
             }
       - pulse:
           transition_length: 10s