diff --git a/esphome/components/template/text_sensor/__init__.py b/esphome/components/template/text_sensor/__init__.py
index 77f5c2ff7c..32e616e6f9 100644
--- a/esphome/components/template/text_sensor/__init__.py
+++ b/esphome/components/template/text_sensor/__init__.py
@@ -1,7 +1,6 @@
 from esphome import automation
 import esphome.codegen as cg
 from esphome.components import text_sensor
-from esphome.components.text_sensor import TextSensorPublishAction
 import esphome.config_validation as cv
 from esphome.const import CONF_DEVICE_CLASS, CONF_ID, CONF_LAMBDA, CONF_STATE
 
@@ -38,20 +37,13 @@ async def to_code(config):
         cg.add(var.set_template(template_))
 
 
-@automation.register_action(
+automation.register_apply_action(
     "text_sensor.template.publish",
-    TextSensorPublishAction,
     cv.Schema(
         {
             cv.Required(CONF_ID): cv.use_id(text_sensor.TextSensor),
             cv.Required(CONF_STATE): cv.templatable(cv.string_strict),
         }
     ),
-    synchronous=True,
+    automation.ApplyField(CONF_STATE, "publish_state", cg.std_string),
 )
-async def text_sensor_template_publish_to_code(config, action_id, template_arg, args):
-    paren = await cg.get_variable(config[CONF_ID])
-    var = cg.new_Pvariable(action_id, template_arg, paren)
-    template_ = await cg.templatable(config[CONF_STATE], args, cg.std_string)
-    cg.add(var.set_state(template_))
-    return var
diff --git a/esphome/components/text_sensor/__init__.py b/esphome/components/text_sensor/__init__.py
index 5c8d71696f..35e33f237c 100644
--- a/esphome/components/text_sensor/__init__.py
+++ b/esphome/components/text_sensor/__init__.py
@@ -43,9 +43,6 @@ text_sensor_ns = cg.esphome_ns.namespace("text_sensor")
 TextSensor = text_sensor_ns.class_("TextSensor", cg.EntityBase)
 TextSensorPtr = TextSensor.operator("ptr")
 
-TextSensorPublishAction = text_sensor_ns.class_(
-    "TextSensorPublishAction", automation.Action
-)
 TextSensorStateCondition = text_sensor_ns.class_(
     "TextSensorStateCondition", automation.Condition
 )
diff --git a/esphome/components/text_sensor/automation.h b/esphome/components/text_sensor/automation.h
index 628b9b84a0..ac130afa33 100644
--- a/esphome/components/text_sensor/automation.h
+++ b/esphome/components/text_sensor/automation.h
@@ -34,15 +34,4 @@ template<typename... Ts> class TextSensorStateCondition final : public Condition
   TextSensor *parent_;
 };
 
-template<typename... Ts> class TextSensorPublishAction final : public Action<Ts...> {
- public:
-  TextSensorPublishAction(TextSensor *sensor) : sensor_(sensor) {}
-  TEMPLATABLE_VALUE(std::string, state)
-
-  void play(const Ts &...x) override { this->sensor_->publish_state(this->state_.value(x...)); }
-
- protected:
-  TextSensor *sensor_;
-};
-
 }  // namespace esphome::text_sensor
diff --git a/tests/components/text_sensor/common.yaml b/tests/components/text_sensor/common.yaml
index 97b0b8ad94..ce1dd3a3f2 100644
--- a/tests/components/text_sensor/common.yaml
+++ b/tests/components/text_sensor/common.yaml
@@ -77,3 +77,14 @@ text_sensor:
             return {x.substr(0, 10) + "..."};
           }
           return {x};
+
+  - platform: template
+    name: "Test Publish Action"
+    id: test_publish_action
+    on_value:
+      - text_sensor.template.publish:
+          id: test_map_single
+          state: "ON"
+      - text_sensor.template.publish:
+          id: test_map_single
+          state: !lambda 'return x + " again";'